Page 17 - AA 2023 Year Book Website

Editorial

network compared to the rest of the mid- measures to increase local production. Middle East Poultry Meat
dle eastern countries. The year-on-year For instance, as part of its Saudi Vision Market News
poultry meat import has constantly been 2030, the Saudi Ministry of Environment,
rising in the country to support growing Water and Agriculture (MEWA) encour- • October 2022: Saudi Arabia’s Ha-
poultry meat demand. ages local producers to increase pro- lal Products Development Company
duction drastically. MEWA expects local (HPDC) and global meat producer
• For instance, according to the Unit- production to account for 80% by 2025 BRF announced signing a joint venture
ed States Department of Agriculture and 100% by 2030. To achieve this, the agreement (JVA). The agreement aims
(USDA), data for major exporting coun- ministry is offering various incentives to to establish a JV company in Saudi Ara-
tries for Jan-May 2021 reflect that Saudi local chicken meat producers, including bia to increase the production capacity
Arabia imported 304,564 MT of chicken up to USD 187 million annually as a direct along the poultry sector value chain and
meat, an increase of 34% over 2020. Fur- production-based subsidiary. contribute to localizing halal product
thermore, Saudi Arabia’s poultry market manufacturing capabilities.
is flourishing and providing various op- Middle East Poultry Meat
portunities for potential market entrants Industry Overview • July 2022: BRF Sadia inaugurated its
due to the heavy poultry meat consump- new plant, ‘Al Joody,’ in Dammam, Saudi
tion by the heavily concentrated Muslim The Middle East poultry meat market is Arabia, which helps increase its month-
population in the country and beyond. highly competitive, with cut-throat com- ly production capacity to 1,200 tons of
petition among the market players to in- food. This development is expected to
• Moreover, factors such as affordabil- crease their share in the studied market. play an integral role in the growth and
ity and the perception that poultry meat The major players in this market are Al development of the poultry industry in
is healthier than red meat also signifi- Kabeer Group ME, Al-Watania Poultry, Saudi Arabia.
cantly contribute to market growth. Con- Almarai Food Company, BRF S.A., and
sumers in Saudi Arabia hugely prefer Tanmiah Food Company. • February 2022: BRF Global achieved
locally produced fresh chicken meat and the ISO 37001 Anti-bribery Management
can even pay 50% more for fresh/chilled Moreover, the market depicts a wide System certification, issued by an inde-
domestic chicken meat over frozen im- presence of unorganized butchers and pendent and non-governmental entity
ported chicken meat. meat shops catering to the market do- based in Switzerland. The certification is
mestically. To widen their scope of opera- internationally recognized and empha-
• Saudi Arabia has a significant do- tions and expand business opportunities, sizes that the company meets technical
mestic poultry meat production capac- leading meat manufacturers are expand- requirements and has effective policies,
ity. However, presently, the country is ing their meat business in the region by procedures, and controls to prevent and
not self-sufficient in the poultry sector. increasing their production units and combat bribery, thus promoting an ethi-
Hence, the government of Saudi Ara- launching their new product lines, in- cal and healthy environment.
bia is focusing on establishing strategic tending to gain a competitive advantage.

FRUIT & VEGETABLE CROP PROTECTION MARKET
- GROWTH, TRENDS, COVID-19 IMPACT, AND

FORECASTS (2023 - 2028)

The Global Fruit & Vegetable Crop
Protection Market is segmented by
Origin into Synthetic and Bio-Based, by
Mode of Action into Herbicides, Fungi-
cides, and Others, and by Geography
into North America, Europe, Asia-pacific,
South America, and Africa.
Fruit & Vegetable Crop
Protection Market
Analysis

The global crop protection market for
fruit & vegetables is estimated to regis-
ter a CAGR of 3.9% during the forecast
period, 2020-2025. Growing population,
declining arable land, food security, and
the need for augmented agricultural
productivity are the significant factors,
Arab Agriculture 2023 15