Page 16 - AA 2023 Year Book Website

Editorial

Middle East Poultry Meat Production (Tonnes) of some agricultural commodities in Iraq
Industry Segmentation
(2020- 2021)
Poultry meat refers to the edible por-
tion of any domesticated avian species, Item 2020 Flag 2021 Flag
such as chicken, turkey, geese, duck, and Almonds, in shell 438.31 I 436.46 I
guinea fowl. Apples 79413 A 78917 A
The Middle East poultry meat market is Apricots 34609 A 34153 A
segmented into form, distribution chan- Barley 1756200 A 266581 A
nel, and country. Based on form, the mar- Broad beans and horse beans, green
ket is segmented into fresh and chilled, 45059 A 33354 A
frozen and canned, and processed. Cabbages 8789 A 11687 A
Based on the distribution channel, the Cantaloupes and other melons 200808 A 205176 A
market is segmented into on-trade and Cucumbers and gherkins 242614 A 185484 A
off-trade channels. Furthermore, the off-
trade channel is sub-segmented into Dates 735353 A 750225 A
supermarkets/hypermarkets, conve- Eggplants (aubergines) 207202 A 215687 A
nience stores, online channels, and other Figs 9322 A 9681 A
off-trade distribution channels. Also, the Grapes 421868 A 427356 A
market is studied for different poten-
tial markets across the middle eastern Green garlic 4182 A 4716 A
region, including Saudi Arabia, United Groundnuts, excluding shelled 5377.68 E 5407.87 E
Arab Emirates, Bahrain, Kuwait, Oman, Lemons and limes 5375 A 5638 A
Qatar, and the rest of the Middle East.
Lettuce and chicory 30669 A 37809 A
Middle East Poultry Meat Maize (corn) 419345 A 374400 A
Market Trends Millet 3505 A 3441 A

Escalating Demand for Okra 93719 A 93396 A
Processed Poultry Meat Olives 33912 A 33314 A
• Convenience is the key factor driv- Onions and shallots, green 40983 A 60442 A
ing the growth of processed poultry Oranges 142717 A 157690 A
meat consumption in the region, along Pears
with increasing disposable income and 15567 A 15559 A
a rise in the number of working women. Plums and sloes 16584 A 14994 A
Furthermore, due to technological inno- Potatoes 674840 A 466127 A
vations in the food industry, the range Pumpkins, squash and gourds 38737 A 35579 A
of convenience food has expanded to
chilled, frozen, shelf-stable, microwave- Quinces 1749.53 I 1750.04 I
able, and prepared mixes, thus, promot- Rice 464159 A 422463 A
ing the market for overall meat products String beans 46210 A 4677 A
in the country.
Sugar beet 31728.73 E 31603.09 E
• Ready-to-eat poultry meat gradually Tomatoes 754759 A 744166 A
emerged as one of the fastest-growing
segments in the packaged food market, Walnuts, in shell 1512.19 I 1505.3 I
owing to increasingly changing lifestyles Watermelons 420477 A 377973 A
across the region. As a result, major play- Wheat 6238392 A 4233714 A
ers such as Al Kabeer Group ME and Al- A : Official figure, I : Imputed value, E : Estimated value
marai Company offer a wide assortment Source: FAO Statistical Division 2022
of halal-certified ready-to-eat and ready-
to-cook poultry products encompassing thermore, the consistent launch of new new product line features a gourmet,
samosas, spring rolls, nuggets, fillets, ka- processed poultry meat products, along ready-to-eat, marinated, and sliced
babs, sausages, and burger patties that with hyper-branding and modern retail- chicken breast free of allergens, phos-
require minimal preparation and can be ing across the meat shelves of supermar- phates, MSG, and nitrites.
consumed on the go. ket stores, is expected to continue sup-
• The advancements in freezing tech- porting demand for poultry products in Saudi Arabia is the largest
segment by Country.
nologies, innovative refrigerator dis- Saudi Arabia during the forecast period.
plays in supermarkets and hypermar- • For instance, in May 2021, Mezzan • Poultry meat consumption is con-
kets, and better and faster supply chain Holding Co. launched a new gourmet siderably higher in Saudi Arabia owing
solutions have been responsible for the product line across three key Gulf mar- to its large population coupled with the
increasing consumption of frozen poultry kets — Kuwait, Saudi Arabia, and the increased popularity of poultry meat
meat in the Middle Eastern market. Fur- UAE. As per the company’s claim, the supported by the well-established retail
14 Arab Agriculture 2023