Page 11 - Vol.39-No.5

POULTRY

To date, 6 Genus Focus modules are ies to increase their egg-scanning output,
operational at French hatchery custom- keeping up with growing market demand.
ers and already >10 million eggs have Dr. Lotte van de Ven, CEO of Venco-
been scanned. This combined solution is matic Group (VMG) and animal science
versatile, accurate, can be utilized on any expert comments: “This pain perception
chicken breed, and does not affect hatcha- study confirms our belief that Orbem’s
bility as it is non-invasive and contactless. non-invasive solution is the best option
Customers are very satisfied with the high for the poultry sector, for animal welfare
degree of automation and efficiency, as and for biosecurity. The adjustments to the
only 1 employee is needed to operate the German regulation allowing in-ovo sexing to hatcheries across the globe. We will con-
entire process even when multiple modules up to and including day 12 opens up new tinue to work closely with Orbem making
are used in parallel. Moreover, the flexibility opportunities, and not just in Germany but the introduction of the system to any
of adding more modules, allows hatcher- hatchery as straightforward as possible.”

Circle 10 on enquiry card
INTELLIGENT NUTRITION COMES TO THE

ANIMAL PROTEIN INDUSTRY

Galo says today’s NOVUS provides solu- use lower inclusion of minerals in the ration
tions and customer-focused services that while seeing the same or improved per-
are recognized for supporting reproductive formance and growth. MINTREX® is also
performance, structural and gut health, a source of methionine through HMTBa.
and nutrient utilization; optimizing perfor- ACTIVATE® nutritional feed acid is made
Today announces the beginning of a mance and sustainable protein production. from a blend of organic acids and HMTBa
new area of smarter solutions for farmers But there’s always something more. shown to reduce the survivability of certain
around the globe – intelligent nutrition. “We’ve experienced significant growth pathogens in feed.
The global feed additive company hosted since 1991,” he says. “In the last few years, “These products provide more than what
a press conference during the World Pork we’ve honed in on what we can uniquely customers have come to expect from tra-
Expo in Iowa to reveal its comprehensive provide to poultry and livestock producers, ditional organic trace minerals or organic
rebranding initiative. The changes reflect nutritionists, feed mills, and distributors acid solutions,” says Shingote.
the 32-year-old company’s promise to around the world – solutions offering Just as NOVUS works to do more for its
deliver more to its customers and its com- something extra. Services and solutions customers, it’s also working to offer more
mitment to providing solutions created that are made of more.” to the industry. Galo says new products
through advanced technology, based on Made of More™, the company’s new – created in-house, through partnerships,
global scientific research that goes further slogan, represents the focus of all its future or via mergers and acquisitions – are on
to offer unexpected benefits to customers. endeavors. the horizon.
“Intelligent nutrition is how we support “Just as producers are asked to do more “Innovation remains our core priority. As
animal health and performance,” says NO- with their poultry and livestock – more experts in the global food system, we can
VUS SVP and Chief Commercial Officer Ed growth, more efficiency, more yield - our see where the animal protein industry is
Galo from the Iowa State Fairgrounds. “Our experience and our solutions offer more to heading and this vision directs how we can
novel combination of experienced people, help them reach their production goals,” help meet regional goals from performance
insightful perspective, and smarter solu- says Abishek Shingote, NOVUS associate and environmental sustainability to return
tions allows us to put more into everything VP of Global Strategic Marketing – Tech- on investment,” he says. “We are driven
we create. Because we want to deliver nology & Innovation. to create new ideas and technologies that
more benefits that deliver more for pro- improve the health of animals and animal
ducers. That’s intelligent nutrition.” NOVUS liquid and dry methionine solu- protein production.”
tions utilize the HMTBa molecule, which
Under the leadership of President & CEO is a precursor to L-methionine. Because Along with the launch at World Pork
Dan Meagher, which began in 2020, the of this unique molecule, ALIMET® feed Expo, the new NOVUS will be on display
company has refocused its attention on supplement, MHA® feed supplement and at the 1st International Livestock, Dairy,
where it can best support its customers by MFP® feed supplement are nitrogen-free Meat Processing and Aquaculture Expo-
addressing challenges and opportunities in and have properties of an organic acid ben- sition, June 7-9 in Manila; the 23rd Eu-
production. The NOVUS product portfolio efiting overall gut health. Liquid ALIMET® ropean Symposium on Poultry Nutrition
includes solutions to those challenges in the feed supplement requires virtually no han- (ESPN), June 21-24 in Italy; and during
form of amino acids, organic bis-chelated dling thanks to the company’s automated NOVUS-hosted events throughout the
trace minerals, organic acids, enzymes, and inventory system for customers (AIMS). year.
essential oils. NOVUS also leads the way in HMTBa is also the backbone for MINTREX®
embedding functional ingredients in grain bis-chelated trace minerals, highly bioavail-
through INTERIUS™ technology. able and absorbable organic zinc, copper,
and manganese that allow producers to

Circle 11 on enquiry card Vol. 39 No. 5 9