Page 10 - Vol.39-No.5

POULTRY

COBB EUROPE AND SOVEREIGN FOODS EXPAND DISTRIBUTION

OF COBB500™ IN THE SOUTH AFRICAN MARKET

President of EMEA and APAC. handling all marketing, PS sales and cus-
“The Cobb500 broiler is in high demand tomer technical support.
due to its efficiency in the South African "I am happy to be increasing our sales
market, so we have no doubt Cobb500 in the market with the support of Cobb
will be welcomed by all chick producers Europe and our new partner, Sovereign,”
and broiler companies.” said Pieter Oosthuysen. “I’ve been work-
Cobb Europe and Sovereign Foods, one
of the largest broiler integrators in the “Sovereign is proud to become the Cobb ing with customers and the Cobb 500 for
Republic of South Africa, have signed a multiplier after having signed the agree- over 28 years, and I’m proud to see our
multiplier agreement to expand the distri- ment and is looking forward to growing the markets growing.”
bution of Cobb500 products in the South Cobb brand in the target markets. Sover- Pieter previously helped establish the
Africa markets, the Republics of Namibia eign believes that the Cobb product has Cobb 500 breed in South Africa which
and Lesotho and the Kingdom of Eswati- great potential to expand its market share captured significant independent market
ni markets. This agreement demonstrates and is excited about working with our part- share before he joined Cobb Europe to look
that Cobb continues to deliver on its mis- ners from Cobb EU on this opportunity,” after more African markets. In addition to
sion of providing affordable, healthy and said Chris Coombes, CEO, Sovereign. Pieter’s support, specialist technical sup-
quality broiler breeding stock to help feed “Having worked with Sovereign for many port will be provided by Cobb Europe in
a growing world. years, I am excited to strengthen our rela- nutrition, veterinary, hatchery, broilers and
Sovereign has a long history of pro- tionship,” said Richard Weatherley, com- ventilation.
duction and growth in the South African mercial manager, Cobb Europe. “It is great The South African market has experi-
market. With operations in three provinces, to partner with the Sovereign team who enced good growth over the past three
Eastern Cape, Gauteng and Limpopo, Sov- bring a real strength in poultry knowledge years.
ereign is an influential leader in the poultry and a forward-thinking attitude that can
industry and the ideal partner for Cobb in be seen by their continuous expansion in
South Africa. South Africa. I have no doubt that they will
“This new agreement not only reaffirms provide the market with the best quality
the excellent relationship between our chicks that will allow all our customers to
companies, but it also strengthens the unlock the genetic potential of the Cobb
commitment from both parties to make 500.”
the distribution of Cobb products in South Pieter Oosthuysen, senior manager of
Africa a success,” said Roy Mutimer, Vice accounts and technical for Africa, will be

Circle 9 on enquiry card
GENUS FOCUS NON-INVASIVE IN-OVO

SEXING FULLY ALIGNED WITH ANIMAL

WELFARE STANDARDS

Orbem and Vencomatic Group are excit- embryo development expert comments: automated egg-handling system, allow-
ed about the fact that a recent study com- “The results found in this latest study of ing 24,000 eggs per hour to be scanned.
missioned by the German Federal Ministry pain perception in embryos are confirming Given the proposed adjustment of German
of Food and Agriculture (BMEL) confirms that the Genus Focus non-invasive tech- regulations to allow in-ovo sexing on day
that the physiological neural activity of nology is the way forward when it comes to 12 and also after 1. January 2024, the
chick embryos does not start before day in-ovo sexing in the most animal-friendly companies expect to soon deliver their
13 of incubation – meaning pain cannot way. A perfect match with our mission to first German installation.
be processed before this time. This finding develop technology that meets high stand-
is crucial for animal welfare standards, as ards of animal welfare and sustainability.”
it provides scientific evidence to support About a year ago the two companies
the planned adjustment to the current announced their strategic partnership for
German ban on chick culling after day Genus Focus: an in-ovo sexing solution
6 of incubation. German federal cabinet that can detect the sex of poultry em-
(Bundeskabinett) has decided to draft an bryos before day 13 of incubation with
aid to adapt the prohibition for ending the MRI & Artificial Intelligence technology.
incubation process of chick embryos after The teams worked intensively to develop
day 12, as of January 1st, 2024. and install their modular trolley-to-trolley
Dr. Maria Laparidou, Chief Scientific Of- solution, combining Orbem’s Genus Focus
ficer (CSO) at Orbem, veterinarian, and technology with a newly developed Prinzen

8 Vol. 39 No. 5