Page 32 - AWA Vol.42-No.5 issue

NEW APPoiNTMENTS

Petra Volckaert appointed Chief Digital Officer at Nutreco Federico Frosini Appointed Chief Operating Officer
Nutreco announces the appointment of Pe- of Sicit Group
tra Volckaert as Chief Digital Officer, effective
June 1, 2026. Volckaert will also join the Man- SICIT Group announces the appointment
agement Board.
of Federico Frosini as Chief Operating Offi-
Volckaert brings more than 25 years of ex- cer (COO), effective immediately. In his new
perience in senior leadership roles across role, Frosini will be responsible for oversee-
digital transformation, technology, and busi- ing and optimising the Group's industrial
ness innovation. Most recently, she served operations, with the aim of improving pro-
at dsm-firmenich as Senior Vice President duction performance, ensuring operational
Digital Partner Taste, Texture & Health. In this excellence across sites, and supporting in-
role, she led the digital agenda, delivering tangible outcomes on ternational development and growth plans.
post-merger integration, ERP harmonisation, and digital food fac-
tory concepts, advancing innovation and operational excellence in His appointment is part of SICIT's strategy
health and nutrition. to strengthen the Group's management structure during a phase of
consolidating its international presence and developing its produc-
Prior to dsm-firmenich, Volckaert spent fourteen years at Bayer,
holding a range of international positions across digital transforma- tion platforms in the agricultural and construction sectors.
tion, information technology, and global commercial functions. "We are delighted to welcome Federico to SICIT," commented
In her new role, Volckaert will lead the next phase of Nutreco’s dig- Massimo Neresini, CEO of the company. "His deep operational ex-
ital transformation, focusing on scaling impact, strengthening stan- pertise, gained in complex industrial environments and demanding
dards, and embedding digital and data-driven capabilities across international settings, will be a decisive contribution to supporting
the global organisation. the Group's growth and reinforcing the excellence of our produc-
“Digital is central to Nutreco’s ambition to transform food pro- tion processes."
duction and deliver sustainable protein solutions. To successfully "I am thrilled to be joining SICIT," said Federico Frosini. "I found a
deliver on our purpose of Feeding the Future, digital and data are Group with solid technological capabilities, a clear commitment to
key levers to unlock value, improve animal health, and accelerate sustainability, and strong international ambition. I look forward to
growth. I’m delighted Petra is joining the team at Nutreco and look working with the team to further enhance our operations and sup-
forward to accelerating our digital ambitions under her leadership”, port the growth journey in the years ahead." Circle 46 on enquiry card
says CEO Bastiaan van Tilburg. Circle 45 on enquiry card

Arjan Meekhof Joined Hubbard as Senior Technical Manager Victor Shane Noble appointed as Senior
Commercial Technical Manager lesignefully dedicated to the MEA region Technical Manager Europe
Europe – Hubbard has ap-
Europe – Hubbard is To support Hub- pointed Shane Noble as Se-
pleased to announce that Ar- bard’s continued nior Technical Manager Eu-
jan Meekhof has joined us as global growth and rope. effective April 1, 2026.
Commercial Technical Man- following the appoint- Shane is based in the United
ager for the northern part of ment of Shane Noble Kingdom and reports directly
the Netherlands, Germany as Senior Technical to Dr Roberto Yamawaki,
and Denmark. effective Manager Europe, Vic- Global Technical Director.
March 1, 2026. Arjan’s addi- tor Lesigne has started
tion to the team reflects the a smooth transition to Shane Noble began his
increase in our activities in fully dedicate himself practical career in the
this region and plans for fur- to further strengthen- poultry sector in 2002 as a
ther growth. Arjan will report directly to Paul van ing Hubbard’s Customer Support team in the breeder farm worker for the largest hatchery com-
Boekholt, Business Manager NW Europe. Middle East & Africa (MEA) region. Victor pany in the United Kingdom. He was soon promoted
Arjan has over thirty years of experience in the will continue to report directly to Dr. Roberto to Assistant Farm Manager and Site Manager. In the
following years, Shane rose through the ranks and
poultry industry. After obtaining his Bachelor’s Yamawaki, Global Technical Director. became Area Manager for the Western Region,
degree in Animal Husbandry, he first worked After earning his Master’s degree in Agri- where he was responsible for several breeder farms
as a Poultry Consultant for Broilers and Turkeys, cultural Engineer from the Institut Supérieur and rearing farms with his team achieving multiple
followed by positions as an Account Manager d'Agriculture in Lille in 2015, Victor joined “Flock of the Year” awards in the United Kingdom.
at a broiler slaughterhouse and a broiler hatch- Hubbard as a technician and worked for a Early 2019, he was promoted to head all farming,
ery based in the Netherlands. From 2016, he was year in Hubbard’s production department in including a hatchery, across the Western Region of
GP Manager and Account Manager at a primary the United States. Back in France, he looked the UK. In 2025, this role was extended to include
breeding company with responsibilities for sales after technical support of internal farms in the planning of breeder placements and 6.5 million
in the Netherlands and Belgium, as well as grand- France and customers in the Middle East chicks per week across 6 hatcheries for a large inte-
parent stock farms and rearing farms. For the past and Africa. Since 2023, he has successfully grator. He was recently also Chairman of the Breed-
six years, he worked for a large Dutch feed mill led the Customer Support team and activi- ers and Hatcheries in the British Poultry Council
as an Account Manager for broilers in Northwest ties across Europe, the Middle East & Africa (B.P.C) and was recently certified as a Chartered
Germany, supporting existing broiler farmers and (EMEA), and played a key role in Hubbard’s Manager by the Chartered Manager Institute (CMI)
acquiring new farmers. Circle 47 on enquiry card regional development. Circle 48 on enquiry card
in the UK. Circle 49 on enquiry card

Aviagen ….................. inside cover (English) ADVERTISE IN THE ARAB
AdVErTiSErS’ EuroTier 2026 …....................................... 5 WORLD AGRIBUSINESS
Potato Europe 2026 …................................ 3
iNdEX MAGAZINE AND PROMOTE
Poultry India 2026 ….................................7
Saudi Agriculture 2026 … inside cover (Arabic) YOUR PRODUCTS

Circle 38 on enquiry card
30 Vol. 42 No. 5