Page 27 - AWA Vol.42-No.5 issue

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Field To Market: Strengthening our Papaya roots in Brazil

A great variety looks good on paper, growers into the field to see exactly More than just a fruit
but it only matters when it’s in the dirt. what our Sabrosa and Vega papaya va-
Walking through the rows, the differ-
We recently invited our partners and rieties can do.
ence was clear. Compared to the usual
standards, Sabrosa and Vega are hitting
their stride early, showing the kind of
ripening and consistency that makes a
grower’s life easier. We also pulled back
the curtain on some experimental vari-
eties we’re still perfecting: the future of
the papaya market looks bright!
Equipping the experts

Our partners from Agrocana, São Paulo
Distribuidora, and Agrocampo joined
us for more than just a tour. Between the
field walks, our Sales Manager, Marcelo
Hissnauer, sat down with their teams for
a workshop on how to better support
the farmers who rely on these seeds. It’s
about making sure the right knowledge
follows the right product.
Grower-approved

The highlight was hosting 47 local
growers who came to see if these variet-
ies lived up to the hype. There’s no sub-
stitute for standing in the field, checking
the fruit, and talking shop. Seeing their
interest in the yield potential of Sabrosa
and Vega reminded us why we do this.
At East-West Seed, we don’t just deliver
seeds; we grow alongside the people
who plant them. Circle 33 on enquiry card

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