Page 31 - Vol.39-No.9 issue

EVENTS

flexible and enjoyable breakfast both at home well as exciting background information on within the food and beverage industry to
and on the go. Included: delicious recipes, the topic of conscious snacking. Visitors can school students as part of the Grünen Woche
competitions, a barista and tips and tricks also look forward to exciting discussions with 2024 school program, giving them the op-
to reduce food waste. experts from the company and partners, an portunity to interact directly with several
Mondelez: Mondelez International is a AI-based photo station for souvenir photos, trainees.
snacking manufacturer of well-known brands cooking shows with the company's products The teams of Daniel Schade, President
such as Milka, Oreo, Philadelphia and TUC and product samplings to try. of the German Chefs' Association, and Se-
and presents its sustainability projects to Food and Beverage Employers' Asso- bastian Morgenstern will be cooking on the
illustrate the "Snacking Made Right" strategy. ciation: The Food and Beverage Employers' cooking shows. The moderation duo Sonja
These include Cocoa Life (global cocoa sus- Association is focusing on recruiting young Meise, food influencer, and Kai Völker, HR1
tainability program) and Harmony (European talent and will be presenting the career op- presenter, will lead through the show pro-
program for sustainably grown wheat) as portunities of various training occupations gram.

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IPM ESSEN AND HORTEX

VIETNAM ENTER INTO

PARTNERSHIP

The International Plant Fair is breaking global horticultural market, such as Italy
new ground. As of now, IPM ESSEN will and Ecuador. In addition, a Memorandum
exclusively take over the marketing of the of Understanding states that the parties
Vietnamese horticultural trade fair HortEx are aiming for a long-term partnership horticultural market in Vietnam is growing
in the DACH region and other nations. The beyond 2026. at an average annual rate of eight percent,
world's leading trade fair for horticulture is "We are very pleased that we have suc- and the export rate of horticultural prod-
thus expanding its international network ceeded in taking a further step towards the ucts from Vietnam has doubled in the last
to include another future market. Due to internationalization of the world's lead- five years.
increasing urbanization, the demand for ing trade fair for horticulture. With this The contract was signed as part of a
flowers and plants in Southeast Asia is also cooperation, we are demonstrating our business delegation trip on the occasion
growing. presence in a rapidly growing market and of the Metalex metalworking trade fair,
The Dutch company Nova Exhibitions enabling companies from Germany, Austria which was also attended by the Chairman
B.V. and its Vietnamese partner Minh Vi and Switzerland in particular to establish of the Supervisory Board of Messe Essen,
Exhibition & Advertisement Co., Ltd. are new contacts and business relationships," Thomas Kufen: "The course has been set for
the organizers of HortEx Vietnam. The next said Oliver P. Kuhrt, CEO of Messe Essen, a fruitful, long-term cooperation between
edition will take place from 13 to 15 March at the signing of the cooperation agree- IPM ESSEN and HortEx. Messe Essen is
2024 at the SECC Saigon Exhibition & Con- ment. Thanks to increasing environmental once again expanding its global network
vention Center in Ho Chi Minh City. IPM awareness, a growing middle class and an and carrying the name of the city of Essen
ESSEN will exclusively manage the acqui- increased demand for fresh, local produce, into the world. I therefore support the new
sition of exhibitors from the DACH region numerous opportunities are opening up for partnership out of conviction."
and other nations with high relevance in the the horticultural industry in Vietnam. The

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AGROTECH INSPIRES! THE FAIR IS A SHOWCASE OF THE

MOST MODERN ACHIEVEMENTS OF THE AGRICULTURAL

INDUSTRY FROM AROUND THE WORLD

Precision farming solutions play an in- Saving fuel, energy and labor, e#ciency
creasingly important role on farms. Farmers and accuracy of work - these goals de-
are looking for vehicles, devices that have termine the expectations of many farmers
them, and autonomous machines that can towards new technologies. The majority
do the work on their own. These needs of solutions that meet these needs will be
were strongly expressed during the last available at the 29th edition of the Agro-
exhibition. You can be sure that emphasis tech International Agricultural Technolo-
will be placed on them during the 29th gy Fair. Already during the last exhibition,
edition of the International Agricultural numerous hosts emphasized the breadth
Technology Fair Agrotech, which will be and diversity of the o!er that meets their
held from March 8 to 10, 2024 at Targi interests, assuring that they will take part
Kielce. in the next edition.
Vol. 39 No. 9 29
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