Page 30 - Vol.39-No.9 issue

EVENTS

FOOD INDUSTRY AT THE GRÜNE WOCHE -

DIVERSITY FOR FOOD SECURITY & SUSTAINABILITY

At Grüne Woche 2024 from 19 to 28 to climate protection. Delicious co!ee and
January, everything at the joint stand snack specialties, entertaining competitions
of the Federation of German Food and and knowledge tests, cooking shows in the
Drink Industries (BVE) and the Food show kitchen and the daily appearance of
Federation Germany will revolve around the M&M's characters Red and Purple -
diversity: food diversity as a prerequi- Anyone interested can test their knowl- visiting from the M&M's store on Berlin's
site for food security and as a basis for edge of nutrition and food in the Quiz Cor- Ku'damm - round o! the Mars trade fair
enabling personal preferences, but also ner. Questions on food labeling, ingredients program.
diversity in the implementation of long- and sustainability aspects can be answered The zur Mühlen Group shows how qual-
term sustainability strategies. on four game consoles in various game and ity and sustainability can be combined in
Managing Director Christoph Minho!: quiz formats. In estimation questions, for food production. The broad product port-
"Securing our food supply in the face of example, the aim is to find out how high folio gives consumers a free choice: wheth-
global political crises is and remains the the consumption of certain foods is. An- er classic meat and sausage products, or-
biggest challenge for the entire supply other special highlight is a 3D social media ganic, halal or vegan alternatives - the zur
chain. Companies in the food industry have wall with a photo point. Here, visitors can Mühlen Group supplies high-quality food
developed various approaches and solu- experience the diversity of food up close. for every taste.
tion strategies in order to always be able
to o!er high-quality and a!ordable food Stage partner:
despite any circumstances. Variety plays Unilever Germany : Plant-based nu-
a special role in this. It not only o!ers a trition, accessible to all: With brands such
broad culinary spectrum, but also numerous as Knorr, Hellmann's and The Vegetarian
options for people with di!erent dietary Butcher, Unilever as a global food company
requirements. Diversity is also reflected in stands for the future of nutrition and wants
the entire spectrum of sustainability, from to support people in eating a balanced diet.
certified raw materials and climate-neutral The traditional brand Knorr has made it
production to fully recyclable packaging. its goal to motivate more people to eat
This diversity must be protected, which is a plant-based diet and to inspire them to
why it is important to strike a smart balance Partners at the stand eat more vegetables. Knorr is constantly
between entrepreneurial freedom and legal MARS: Mars, manufacturer of well- setting new trends and wants to make it
requirements and not to slow down inno- known brands such as M&M'S®, SNICK- as easy as possible for consumers to inte-
vative approaches and possible alternative ERS®, TWIX®, WRIGLEY'S EXTRA®, BE- grate more delicious vegetable dishes that
solutions through excessive bureaucracy, KIND®, BEN'S ORIGINAL™, MIRÁCOLI®, are quick to prepare into their everyday
especially in times of crisis. We invite all WHISKAS®, PEDIGREE®, SHEBA® and lives. Hellmann's - the number 1 mayon-
interested parties to get an idea of our ROYAL CANIN ® will be focusing on climate naise brand from the USA - o!ers a vegan
food diversity in Germany, which we will protection at its stand. Climate change is alternative for all mayo lovers, without
be presenting with various elements and the greatest challenge of our time. The compromising on taste. With the "same
partners at our stand." global family-owned company with six great taste, 100 percent plant-based",
Activities at the stand: locations in Germany wants to reduce its Hellmann's is also winning over German
consumers and inspiring people to enjoy a
global greenhouse gas emissions by 50
The joint stand of the BVE and Lebens- percent by 2030 and achieve net zero plant-based diet. The Vegetarian Butcher
mittelverband under the proven motto across its entire value chain (Scope 1-3) has no less a goal than to revolutionize
"Future tastes good" is located in Hall 3.2. by 2050. Visitors can experience what this nutrition as we know it. Since 2010, the
In 2024, both associations are focusing en- means for the cultivation of cocoa to rice, brand has been o!ering meat lovers plant-
tirely on education, exchange and interac- processing, transportation and consump- based alternatives without animal su!ering
tivity. The centerpiece of the presentation tion interactively on site and also take away in more than 40 countries. The products
is the show kitchen, where daily cooking suggestions for their personal commitment impress with their perfect imitation of an-
shows for inspiration and enjoyment as imal meat as a plant-based alternative in
well as product tastings will take place to taste and texture. The Vegetarian Butcher
train sensory skills. is aimed at anyone who loves the taste of
In addition, various topics relating to the meat and doesn't want to do without it.
food industry will be discussed in panel dis- Danone : A healthy start to the day with
cussions with di!erent experts. The special Danone - this is the motto under which
feature: Each day, a di!erent partner and Danone will be presenting itself on Satur-
its brands and products will take center day. Various talks and cooking sessions with
stage (see below). nutrition experts and exciting guests will
show how everyone can have a healthy,

28 Vol. 39 No. 9