Page 24 - Vol.37-No.1 issue

DAIRY FARMING

KEMIN INDUSTRIES SEES SIGNIFICANT MARKET SHARE

GROWTH IN EMENA REGION ONE YEAR AFTER LAUNCHING

METHIONINE SOLUTION FOR RUMINANTS DAIRY PRODUCERS

Kemin Industries, a global ingredient acid balancing solution,” said Mateos. To achieve this, Kemin Animal Nutri-
manufacturer that strives to sustainably The KESSENT product range includes tion and Health – EMENA has broadened
transform the quality of life every day for KESSENT® M, the best source of me- and strengthened its team of experts and
80 percent of the world with its products tabolizable Methionine due to a unique created a digital Lifelong Learning plat-
and services, realizes noticeable growth encapsulation and core technology, form for customers to share knowledge,
in market share of amino acids for rumi- and KESSENT® MF, a pellet-stable, ru- insights and expertise.
nants just one year after launching KES- men-protected Methionine available in “Our platform has three main goals.
SENT®, it’s product range of Methionine Liquid, Dry and Arome Dry forms. The First, we want to generate, adapt and
solutions, for customers in the EMENA KESSENT MF product range is a novel, transfer new scientific insights for the
(Europe, Middle East, North Africa) re- cost-effective Methionine solution for most profitable implementation on the
gion. high-temperature feed manufacturing farm – not just at the theoretical level.
One year after bringing the KESSENT processes and the only solution to pre- Second, Kemin will provide customers
product range to market, Kemin Animal vent rumen degradation and meet Me- with the continuous training and support
Nutrition and Health – EMENA believes thionine requirements. that is crucial to achieving their best
it has successfully started a new era in In the past decade, the dairy nutrition results. Lastly, we will make sure every
amino acid implementation. industry in the EMENA region has real- product application is tailored to our
“Every day, Kemin feeds more than ised that a close working partnership customers’ specific needs, which is only
400,000 milking cows in the EMENA re- between customer and company – in possible when we work in close part-
gion with our solutions, and we are see- combination with the right solutions nership. This is critical to our customers’
ing increasing interest – via customer and technical expertise – is necessary success which, in turn, becomes our suc-
requests – for our Methionine and Ly- for successful nutrition implementation. cess, as well,” said Mateos.
sine supplements for use in dairy sheep, Based on its industry knowledge and As Kemin Animal Nutrition and Health
goat and beef cattle daily formulations,” expertise, Kemin continues to serve the – EMENA sees changes in customer
said Diego Martinez del Olmo, Product market with the best products and ser- priorities across the entire region, it is
Manager – Amino Acids, Kemin Animal vices. adapting its own strategy. In 2021, Kemin
Nutrition and Health – EMENA. “The With its five-step evaluation process, customers will have an expanded port-
work we have conducted over the years Kemin Animal Nutrition and Health – folio of products and services, with par-
has focused on the need for amino acid EMENA offers customers reliable guid- ticular focus on environmentally respon-
implementation in every ruminant diet, ance by using data from different sci- sible production. These solutions will
which is clearly proving beneficial, as we entific studies conducted in various address nitrogen excretion, CO2, carbon
are now in partnership with more than universities around the world. These footprint and animal welfare while sup-
200 customers to ensure that ruminant studies have provided consistent results porting customers with the necessary
diets are formulated with amino acids.” with regards to stability and reliable ma- calculations and evaluation. Kemin’s
Last year, Kemin Animal Nutrition and trix values. sustainable solutions impact customers
Health – EMENA debuted its KESSENT “Our goal is to continue expanding and the environment by reducing nitro-
product range, which was born from the our solutions offering so we can address gen and phosphorus excretion, along
company’s expertise in encapsulation the needs of our customers and deliver with improving responsible raw material
technology. The introduction of KESSENT essential nutrients for their animals as usage – beneficial not only for lifecycle
completed the business unit’s Ruminant sustainably, efficiently and effectively as analysis and animal welfare, but also for
Essentialities portfolio, making Kemin possible,” said Mateos. milk producers and end-users.
the only provider of both Methionine Circle 31 on enquiry card
and Lysine in a reliable way and the only
partner to provide customers with the
support and know-how to achieve opti-
mal results.
“Kemin pioneered the entire amino
acid balancing concept. Today, we are
reaching and perfecting the next level
in ruminant nutrition through extensive
services, solution offerings and techni-
cal expertise,” said Javier Mateos, Senior
Ruminant Business Manager, Kemin Ani-
mal Nutrition and Health – EMENA. “The
amino acid balancing concept strongly
relies on rumen-protected Lysine, Ly-
siGEM™, a product fully based on our
proprietary technology. By launching
KESSENT, we have a complete amino
22 Vol. 37 No. 1