Page 28 - Vol.36-No.9 issue
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TRACTORS

         MONARCH TRACTOR: THE WORLD’S SMARTEST,


              FULLY ELECTRIC, AUTONOMOUS TRACTOR


          Monarch Tractor today introduced the   • Driver Optional – The Monarch Trac-  “Adopting  sustainable  farming  prac-
        world’s first fully electric, driver option-  tor can operate with or without a driver.   tices  is  core  to  our  family  and  compa-
        al,  smart  tractor  integrated  on  a  single   The company utilizes the latest autono-  ny  values,”  said  Aly Wente,  director  of
        platform. Farmers today face numerous   mous hardware and software technology   marketing,  Wente  Vineyards.  “We  are
        challenges  including  labor  shortages,   to  provide  driver-assist  and  driver-op-  pleased to partner with Monarch Tractor
        effects  of  climate  change,  safety  con-  tional  operations.  The  tractor  can  per-  to further reduce our carbon footprint in
        cerns, and increased customer scrutiny   form  pre-programmed  tasks  without  a   2021 by adding two new Monarch Trac-
        for sustainability demands, government   driver or an operator can use Monarch’s   tors to our vineyard operations. We look
        regulations,  and  more.  Monarch  Trac-  interactive  automation  features  includ-  forward  to  learning  how  Monarch  can
        tor  addresses  these  issues  by  combin-  ing Gesture and Shadow modes to have   continue  to  help  us  create  a  more  sus-
        ing electrification, automation, machine   the tractor follow a worker on the job.  tainable future, while also providing an
        learning,  and  data  analysis  to  enhance   • Unprecedented Safety – The Monarch   efficient  and  safe  environment  for  our
        farmer’s  existing  operations,  increase   Tractor  is  packed  with  safety  features   teams.”
        labor productivity and safety, and max-  including  roll  and  collision  prevention,
        imize  yields  to  cut  overhead  costs  and   vision-based Power Take Off (PTO) safe-
        emissions.  The  company  has  secured   ty and 360° cameras to keep operations
        several  hundred  working  farms  as  pre-  running  smoothly  and  employees  safe,
                                            day or night.
                                              • Deep Learning & Sensing Suite – The
                                            Monarch  Tractor  collects  and  analyzes
                                            over 240GB of crop data every day it op-
                                            erates in the field. It can work with farm-
                                            ers’  current  implements  as  well  as  the
                                            next  generation  of  smart  implements.
                                            Sensors  and  imaging  are  processed  to
                                            provide critical data points that can be   Monarch Tractor has received critical
                                            used  for  real-time  implement  adjust-  acclaim for its innovation. The company
                                            ments  as  well  as  long  term  yield  esti-  received  “2020  Tractor  of  the  Year”  in
        liminary customers.                 mates, current growth stages and other   the  AgTech  Breakthrough  Awards,  was
          “Monarch  Tractor  is  ushering  in  the   plant/crop health metrics. Utilizing ma-  named one of World Ag Expo’s “Top 10
        digital  transformation  of  farming  with   chine learning, Monarch Tractor is able   Best  New  Products,”  and  recognized  in
        unprecedented  intelligence,  technol-  to digest this data and provide long-term   Fast  Company’s  “Best  World-Changing
        ogy  and  safety  features,”  said  Praveen   analysis of field health, improving accu-  Ideas: North America, Energy and Food.”
        Penmetsa,  co-founder  &  CEO,  Monarch   racy the longer it runs. Additionally, the   “The  Monarch  Tractor’s  autonomous
        Tractor.  “We  have  assembled  a  world-  data  collected  is  securely  stored  in  a   features take it from just an environmen-
        class  team  of  farmers,  engineers,  and   Monarch cloud.             tal sustainability idea to a really higher
        scientists  to  meet  today’s  farming  de-                             productivity  implement,”  said  Jim  Hoff-
        mands  and  are  empowering  farmers   •  Smart  Device  Operation  –Via  a   mann, owner, Hopville Farms. “There are
        by  giving  them  intelligent  tools  to  col-  smartphone  or  personal  device,  users   a lot of ‘must do’ things on the farm that
        lect more predictive data to implement   receive  tractor  alerts,  updates  on  cur-  you would like to see done autonomous-
        sustainable practices, better share their   rent micro-weather conditions, detailed   ly and not dedicating people to having
        story and make more money. Hundreds   operations reports, data collection, anal-  them do… this tractor can do it more ef-
        of farmers have signed on to receive a   ysis, and storage for more efficient farm   ficiently.”
        Monarch Tractor and we look forward to   planning.
        delivering  a  new  level  of  sustainability   •  Powerful  –  Tractor’s  electric  drive-
        and efficiency to their existing farm op-  train  is  capable  of  providing  40HP          Circle 33 on enquiry card
        erations.”                          (30KW)  of  continuous  power  and  short
                                            duration peak power up to 70HP (55KW)
             Key features of the            in a small footprint for multi-purpose us-
          Monarch Tractor include:          age.                                    ADVERTISE IN
                                              “As  a  fourth-generation  farmer,  I’ve
          • Renewable Technology – Traditional   seen firsthand the hazards that farming   THE ARAB WORLD
        diesel tractors produce roughly 14 times   presents  not  just  to  workers,  but  to  the
        the  emissions  as  the  average  car.  The   environment as well,” said Carlo Monda-  AGRIBUSINESS
        Monarch Tractor is 100 percent electric   vi,  chief  farming  officer,  Monarch Trac-  MAGAZINE AND
        and  has  zero  tailpipe  emissions.  It  also   tor. “Monarch Tractor is moving farming
        serves  as  a  3-in-1  electrification  tool   toward a safer and sustainable future by   PROMOTE YOUR
        operating not only as a tractor, but with   eliminating harmful emissions, reducing   PRODUCTS
        extra storage acts as an ATV, and has the   the  need  for  herbicides  and  keeping
        capabilities  to  perform  as  a  powerful   workers out of harm’s way with its driv-
        generator in the field.             er-optional capabilities.”

       26      Vol. 36 No. 9
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