Page 25 - Vol.36-No.9 issue

FOOD PROCESSING

EDITA DIGITALLY TRANSFORMS EGYPT’S USD

15 BILLION RETAIL FOOD SECTOR

DITA, a leading FMCG compa-
Eny in Egypt and the Middle East,
announced today at Cairo ICT that it is
moving forward with its digital transfor-
mation roadmap with global technology
company SAP, to drive Egypt’s USD 15
billion retail food sector.
As Egyptians continue to show rising
demand for food and beverages, the
country’s retail food market has reached
an impressive USD 15 billion, according
to the United State Foreign Agricultural
Service.
EDITA is supporting Egypt’s food
innovation. With five state-of-the-art
production facilities encompassing 31 tiveness and Egypt’s standing as a lead- MAS and MBIS for their project manage-
production lines, as well as a nation- er in food and beverage manufacturing.” ment skills, expert technical teams for
wide distribution network, EDITA is well The vendor ZEBRA offered the latest helping them to deliver this amazing
able to meet the constant demand for mobile hardware technology and print- project remotely and during COVID-19”,
its products. Its customer base includes ers, so that the SAP solution runs with the said Eng. Hani Berzi, Chairman & CEO,
more than 66,000 wholesale and retail best performance and processing time EDITA. “The magic five words that can
customers, with exports to more than 17 at point of sales. define this project: project management,
markets in the region. planning, experts, dedication, and seek-
“This project started in January 2020
EDITA went live with one more suc- ing success.”
cessful implementation of SAP Direct as part of Edita Information Technology Circle 28 on enquiry card
strategic roadmap with a very detailed
Store Delivery (DSD) Mobile Android design phase, keeping all technical
Solution 2.0 integrated with SAP ERP and business requirements from the ADVERTISERS’
Central Component (ECC), mobilizing business as a key of success, push the INDEX
all the sales and distribution processes change management to move towards
into the new state of the art technology. more paperless environment using Arab World Agribusiness ...........3
EDITA now runs business processes with E-signatures,” said Ihab Selim, Chief In-
the best practices in the consumer prod- formation Officer, EDITA. “EDITA’s re- Aviagen ..........................................
ucts industry. With SAP and partner help, quirements also included making sure of ...................Inside Cover (English)
EDITA has achieved its requirements systems availability up-and-running in
and can move into the digital transfor- a very high demand operation and syn- Moleaer ........................................7
mation of the DSD operation.
chronization process; using the full end Pfeuffer ........................................5
With a big-bang go-live of nearly 700 to end functionality.”
devices over 25 distribution centers The project is one of the few world- PMFAI .........................................20
scattered all over the country, SAP DSD wide implementations of SAP DSD An-
Mobile Android and SAP DSD Backend droid 2.0, integrated with SAP ECC, in- Priya Chemicals ...........................2
on ECC runs the complete end-to-end cluding a lot of standard customizations,
sales force and distribution activities, validations, and control points on the Saudi Agriculture 2021 .................
including presales and van sales sce- mobile platform. .....................Inside Cover (Arabic)
narios. EDITA, using the full functional-
ity offered by the product, is helping to The company also needed real-time ADVERTISE IN THE
increase the market share of brands that market order creation on the ECC side,
are leader in the Egyptian market. such as deal conditions, uploading of ARAB WORLD
PDF documents for legal purposes, re-
“As the Middle East’s food and bev- loading and unloading, stock visibility,
erage market rises, EDITA needed full loading confirmation, e-signatures, and AGRIBUSINESS
visibility to enhance production and dis- invoice and credit note generation. Addi- MAGAZINE AND
tribution, and to meet customer needs,” tional functionalities are real-time track-
said Hoda Mansour, Managing Director, ing for all drivers’ achievements during PROMOTE YOUR
SAP Egypt. “EDITA, thanks to its digital the day, using our internal dashboards.
transformation with SAP, now has re- PRODUCTS
al-time insights to enhance its competi- “EDITA would like to thank SAP Con-
sulting, development teams, the partners
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