Page 27 - AA 2025 Year Book Summary

Kuwait

wait and constitutes a major dish in daily diets. Due to the ing demand for convenient, ready-to-cook processed
high demand for poultry meat and eggs, the government poultry products. The segment’s expansion is supported
has granted assistance to poultry producers by providing by effective poultry packaging techniques that help ex-
them with feed and land subsidies, in addition to some tend shelf life, including modified atmosphere packag-
veterinary services. The price of poultry meat in Kuwait ing (MAP) and vacuum-sealed packaging technologies.
was observed to have increased by 1.94% from 2021 to Consumer preferences are shifting towards processed
2022. poultry products due to busy lifestyles and the growing
• Feed constitutes a major cost for poultry producers in female workforce participation rate. Manufacturers are
Kuwait. Most of the feed ration ingredients are imported responding to this trend by introducing innovative prod-
from other countries. This represents a challenge for lo- ucts and incorporating local and regional flavors into
cal producers in terms of fluctuating prices and quality, their processed poultry offerings. The segment is also
but subsidy programs significantly affect the industry. benefiting from the expansion of modern retail channels
Corn, an important ingredient in chicken feed, was im- and the growing adoption of online food delivery plat-
ported with a worth of USD 27.2 million by the country forms, making processed poultry products more acces-
in 2021. However, the government-owned Kuwait Flour sible to consumers.
Mills Company sells imported corn to farmers at a subsi- Remaining Segments in Kuwait Poultry Meat Market
dized price, easing the ingredient procurement process The frozen poultry and canned segments complete the
for small and mid-scale producers. Other ingredients, Kuwait poultry meat market landscape, each serving dis-
such as soybean meal, concentrates, and pre-mixes, are tinct consumer needs and preferences. The frozen poultry
imported by private companies and sold to poultry farms segment represents a significant portion of the market, of-
at market rates. fering consumers the convenience of longer storage life
• Although the expansion of the poultry farming indus- and year-round availability of poultry products. This seg-
try is a source of optimism for market participants, it pos- ment is particularly important for institutional buyers and
es some obstacles to the country’s chicken meat output. foodservice operators who require bulk purchasing op-
Because of its arid environment and low rainfall, Kuwait tions. The canned poultry segment, while smaller, main-
is unsuitable for most sorts of agriculture. The average tains its relevance by providing convenient, ready-to-use
annual rainfall is roughly 112 mm/year and ranges from options with extended shelf life. Both segments benefit
75 to 150 mm/year. Clinical studies have revealed that a from the country’s well-developed cold chain infrastruc-
hot, arid climate can limit grilled chicken production and ture and modern retail network, ensuring product qual-
increase carcass shrinkage following chilling. ity and accessibility. These segments are also adapting
Fresh/Chilled Segment in Kuwait Poultry Meat Market to changing consumer preferences by introducing new
The fresh poultry meat segment continues to dominate product variants and improving packaging solutions to
the Kuwait poultry meat market, holding approximately enhance convenience and maintain product freshness.
55% market share in 2024. This significant market posi- Kuwait Poultry Meat Industry Overview
tion is primarily driven by strong consumer preference Top Companies in Kuwait Poultry Meat Market
for fresh poultry products and supportive government The leading companies in Kuwait’s poultry products
initiatives to boost local poultry production. The Kuwaiti market are actively pursuing innovation and operational
government has implemented various measures, includ- excellence to maintain their competitive positions. Prod-
ing subsidies, grants, and favorable regulations, to en- uct innovation remains a key focus area, with companies
courage domestic poultry production, aiming to ensure a introducing new variants of processed meat products,
stable supply of fresh poultry while promoting food secu- ready-to-cook meals, and value-added offerings to meet
rity in the country. The segment’s strength is further re- evolving consumer preferences. Operational agility is
inforced by the well-established distribution network of demonstrated through investments in advanced produc-
fresh poultry products through both modern retail chan- tion facilities, cold chain infrastructure, and distribution
nels and traditional markets. Additionally, the growing networks. Companies are implementing modern tech-
foodservice industry, including restaurants and hotels, nology for efficient production and processing while
significantly contributes to the demand for fresh/chilled maintaining strict quality and food safety standards. Stra-
poultry meat, as these establishments often prefer fresh tegic partnerships with retailers and foodservice opera-
ingredients for their menu offerings.
tors help strengthen market presence, while expansion
Processed Segment in Kuwait Poultry Meat Market strategies include opening new production facilities,
The processed poultry segment is experiencing ro- increasing distribution points, and entering new market
bust growth in the Kuwait poultry meat market, projected segments. The emphasis on halal certification and com-
to expand at approximately 4% during 2024-2029. This pliance with Islamic dietary laws remains crucial for suc-
growth is driven by increasing urbanization and the ris- cess in the Kuwaiti market.
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