Page 30 - AWA Vol.41-No.9 issue

EVENTS

VIV MEA 2025 Concludes Successfully: A Global Gateway

Driving Food Security and Innovation in the MENA Region

VIV MEA 2025 reaffirmed its po-
sition as the premier B2B platform
for the feed-to-food industry in the
Middle East and Africa, welcom-
ing 10,830 professional visitors and
144 industry leaders from over 110
countries. Held from November
25–27, 2025 at ADNEC, Abu Dha-
bi, the event featured 505 exhibi-
tors from 49 countries, showcasing
cutting-edge solutions and tech-
nologies for animal protein produc-
tion, animal health, breeding and
hatching, croptech-feedtech, food
engineering, feed ingredients and
additives, aquaculture, and related
sectors.
Over three days, VIV MEA de-
livered a vibrant marketplace for agricultural solutions.” Tessa Remers, Project Manager of
knowledge exchange, networking, A World-Class Hub for Regional VIV MEA, reflects on the event's im-
and business development. Indus- Food Security pact, "The energy and collaboration
try leaders, innovators, and deci- VIV MEA 2025 provided an essen- we witnessed at VIV MEA 2025 were
sion-makers gathered to explore tial marketplace showcasing the truly exceptional. Not only did we
trends, forge partnerships, and dis- complete spectrum of animal hus- successfully host over 500 exhibitors
cover solutions shaping the future bandry, including poultry, dairy, and connect them with qualified buy-
of livestock, poultry, dairy, aqua- fish, shrimp, eggs, cattle, calves, ers, but we also solidified our role as
culture, and related industries. The goats, and camels. A significant the crucial hub for future-proofing
show's strategic partnership with highlight was the increasing interna- the region’s food supply. The indus-
the Abu Dhabi Agriculture and Food tional participation, featuring promi- try is actively embracing advanced
Safety Authority (ADAFSA) rein- nent global players and internation- technology and sustainable practic-
forced its commitment to advancing al pavilions from countries including es. We are incredibly proud of this
the region’s feed-to-food industry, the United States, France (which edition and look forward to building
focusing on food safety and sustain- hosted the largest national pavilion), on this momentum."
able agricultural development. and Korea. The exhibition floor was A Platform for Innovation and In-
Eng. Majed Musabah Almemari, officially sold out, underscoring the dustry Advancement
Hay Supply and Storage Section event's importance as a vital meet- As a hub for cutting-edge devel-
Head at ADAFSA, shares “Support- ing ground for decision-makers opments, VIV MEA 2025 spotlighted
ing VIV MEA 2025 gave ADAFSA across the MENA region. advancements in agri-tech, biose-
valuable opportunities to strengthen “The French Pavilion at VIV MEA curity, and processing equipment.
its role across the feed-to-food value 2025 embodies France’s strategic Attendees engaged in a comprehen-
chain. The event enabled our teams ambition to strengthen economic ties sive program featuring over 30 con-
to engage directly with international and foster trade partnerships across ference sessions with 130 speakers
experts, learn about the latest tech- the MENA region. By showcasing which were mostly free-to-attend.
nologies, and exchange knowledge the excellence of French agrifood The exhibition floor featured sev-
on food safety, animal health, and companies, we aim to create syner- eral important initiatives and spe-
sustainable farming.” gies that accelerate growth, open cialized areas. For the first time, VIV
He adds, “It also enhanced col- new markets, and deliver sustain- MEA featured a dedicated Aquatic
laboration with global and regional able solutions for global food secu- Pavilion, expanding the event into
industry partners, opening doors rity. This event is a cornerstone for the aquaculture sector with the spe-
for joint initiatives and innovation building long-term collaborations cialized 2nd edition of the Aquatic
projects. Overall, participating in that reinforce France’s leadership MEA conference program address-
VIV MEA helped us benchmark our in animal production and innova- ing sustainable seafood production
practices, adopt new ideas, and re- tion worldwide,” says Anne-Marie essential to the region’s protein
inforce Abu Dhabi’s leadership in Brault, Business France - French pa- needs. A key focus was also placed
applying advanced and sustainable vilion for agriculture. on digital transformation in the
28 Vol. 41 No. 9