Page 8 - AWA Vol.41-No.6 2025

DAIRY FARMING

VIV MEA 2025 THE INTERNATIONAL TRADE SHOW FROM FEED TO FOOD FOR THE MIDDLE EAST AND AFRICA

VIV MEA 2025 features Poultry Marketing

Round Table, first Aquatic Pavilion, and more

The Middle East's food industry is changing fast, Aquaculture Making Waves: The First Aquatic Market Growth and Future Outlook
and VIV MEA 2025 will showcase this Pavilion VIV MEA sales oversight Rachel Lum shares, "I'm
transformation like never before. Taking place Another key addition to VIV MEA 2025 is the proud to see how VIV MEA 2025 has grown, with
November 25-27, 2025 at the Abu Dhabi National introduction of the first-ever dedicated Aquatic more visitors and exhibitors each year. Key themes
Exhibition Centre (ADNEC), this major trade show Pavilion, complete with a special conference like food security, sustainability innovations, and
brings together global innovation with regional program. This development recognizes investment in alternative proteins seem to be
market needs. As food security becomes more aquafarming's growing importance in regional food shaping this momentum. We are grateful for the
important across the Middle East and North Africa, security strategies and the sector's huge growth continued collaboration and loyalty we've seen
and sustainable food production grows in priority, potential across the Middle East and Africa. from our partners—78% of this edition’s exhibitors
VIV MEA 2025 positions itself as more than just a are returning. At the same time, there’s growing
trade show—it's the key platform where the future Aquatic person-in-charge Severina Proskurnova interest from new businesses eager to enter the
of Middle Eastern agriculture takes shape. says, “The Aquatic Pavilion represents more than Middle Eastern market. I believe this provides a
just new space. It is the industry recognizing that great opportunity to connect with a unique blend
Poultry Marketing Round Table: Bridging sustainable seafood production is essential to of leading global and regional players across the
Theory and Practice meeting the region's protein needs specially in feed-to-food supply chain. VIV MEA 2025 is truly a
The Poultry Marketing Round Table (PMRT) returns reducing dependency on imported seafood and must-attend event for anyone involved in this
to VIV MEA 2025 with a critical focus on one of the creating local jobs. We look forward to the industry, especially within the rapidly evolving
industry's most pressing challenges: intelligent aquafarming technology and expertise to be market of the Middle East."
water management. Established in 2019 and showcased at VIV MEA 2025 as those will be
organized by three global leaders—Middle East crucial in strengthening the regional food system.” Don't Miss Out: Register Now
Agrifood Publishers (MEAP), VIV Worldwide/VNU With visitor registration now open for VIV MEA
Europe, and WATT Global Media—the PMRT has More Than Products: Building Business 2025, industry professionals face a critical decision
become a premier platform where academics, Relationships window. The event's expanded format,
industry technicians, poultry producers, While VIV MEA serves as an excellent product groundbreaking aquafarming focus, and stronger
policymakers, and clients converge to address showcase, its true value goes far beyond exhibitor lineup make early planning essential for
sustainability innovations. The roundtable's vision technology displays. In an increasingly digital world, getting the most value from participation.
emphasizes that marketing is both science and art, the event provides the essential face-to-face Companies seeking to establish or strengthen their
bridging theoretical knowledge with practical environment where meaningful business Middle Eastern market position will find VIV MEA
applications to shape sustainable strategies for the relationships are built, maintained, and 2025 offers unmatched access to decision-makers,
poultry industry's future. strengthened. For companies operating in the innovative solutions, and strategic partnerships.
Middle East's complex and relationship-focused
This year's edition, titled "Intelligent Water Use in markets, attending VIV MEA represents a strategic VIV MEA 2025
Poultry Farming: From Intake to Impact," addresses business necessity rather than optional ABU DHABI, UAE
a fundamental paradox facing global agriculture. participation. 25-27 NOVEMBER
The session will explore how water, an
irreplaceable resource essential for bird health and The event serves as the meeting point where SCAN THE QR CODE TO REGISTER NOW!
biosecurity, must be managed with unprecedented industry players show their commitment to
intelligence and efficiency. Join this crucial dialogue regional clients and customers. In markets where
on November 26, 2025, from 14:00–17:30 at personal relationships often determine business
ADNEC during VIV MEA, where industry leaders will success, regular VIV MEA participation signals long-
discuss innovative approaches to water term dedication to the region. Companies that
management that could define the sector's maintain regular presence build trust and
sustainable future. accessibility that digital communication alone
cannot achieve.
Circle 7 on enquiry card
6 Vol. 41 No. 6