Page 12 - AWA Vol.41-No.6 2025

DAIRY FARMING

Boumatic Announces Brand Merger with Sac

By the End of the Year

BouMatic and SAC announce that
both brands will be merged and will
continue under the BouMatic brand
name in the future. This strategic
move marks a significant milestone
in the company's ongoing efforts to
streamline operations and strength‑
en its market presence and offering
to future oriented dairy farmers. The
brand merger is currently underway
and is expected to be completed by
the end of the year.
Powerful synergies
Since acquiring Gascoigne Melotte
(2004), Strangko (2007), and SAC
(2021), BouMatic has followed a de‑
liberate path of strategic expansion
and integration. Each of these com‑
panies, with deep family roots and
decades of experience, has played
a prominent role in the European
milking equipment market.
These partnerships have not only
extended BouMatic’ s global reach
but also revealed a strong alignment
in values and vision. In particular,
four years of close collaboration
with SAC have uncovered powerful
synergies and driven meaningful in‑ innovations and the growing glob‑ receive the same high level of care
novation for progressive dairy farm‑ al demand for dairy products. This and expertise that customers have
brand merger positions BouMatic
ers worldwide. come to trust. At the same time, they
to be more competitive and innova‑ will gain access to BouMatic’ s uni‑
Reasons for the Merger
tive, reinforcing its commitment to fied product portfolio, offering more
The decision to merge all brands be one of the leading players in the comprehensive and enhanced solu‑
into the BouMatic brand is driven by industry. tions for their business.
several key factors: Unified Product offering and Looking Ahead
Unified Brand Identity: Consolidat‑ Dealer Network
ing under a single, stronger brand As part of this brand merger, Bou‑ BouMatic is actively preparing for
allows BouMatic to present a more Matic is in the process of streamlin‑ the full integration of its brands, with
cohesive and powerful identity in ing the product offerings of the var‑ the merger set to be completed by
the agricultural sector. the end of this year. “This next step
ious brands into a unified portfolio. represents an exciting evolution
Enhanced Resources: Combining Regardless of the product’s origin, in our journey—one that brings to‑
resources will enable BouMatic to this ensures that all products are op‑ gether our collective strengths and
leverage the strengths of all brands, timized to meet the evolving needs heritages to become more agile,
leading to optimized product offer‑ of dairy farmers. efficient, and future-ready,” states
ings and service.
During the brand transition, cur‑ Steve Pretz, President of BouMatic.
Operational Efficiency: Stream‑ rent SAC dealers will become Bou‑
lining operations will improve effi‑ Matic‑branded partners—ensuring “As always, BouMatic remains com‑
ciency, enabling BouMatic to better that the quality of service and sup‑ mitted to innovation, continuing to
serve its customers and partners. port remains consistent and reliable develop groundbreaking solutions
that empower dairy farmers to adapt
Leading Player in the Industry: The throughout the change. SAC clients and thrive in an ever‑evolving dairy
dairy market is poised for continued can be confident that the existing industry landscape,” he continues.
expansion, driven by technological installation base will continue to Circle 13 on enquiry card
10 Vol. 41 No. 6