Page 14 - AWA Vol.41-No.5. 1

PoULtry

Powered by the Sun,driven by demand

Scaling Up to Serve Our Customers Better Strengthening Ties:

Moba continues to experience strong order intake, driven by its latest techno- Moba Leadership Visits Brazil
logical innovations, such as the Omnia PX+ grader with vision technology, the
new Forta grader, the upgraded Egg Inspector and the revolutionary Proxima Moba’s Chief Commercial Officer Marc van Hout
egg-breaking and separating system. Market demand remains strong. In recent and General Manager LATAM Fons Visschers re-
months, Moba has invested significantly in new production lines and increased cently visited their trusted agent MRE Technology
production capacity to meet customer demand. in Brazil. Accompanied by MRE partners Euclides
da Silva (Sales Manager), Roseli Tsuchya (Finance
Although we are currently facing import tariffs from the United States, the Manager), Marcelo Koester (Service Manager) and
impact on the market and overall demand has been relatively limited. How- Renato Tsuchya (General Manager), they met with
ever, the outbreak of a trade war would likely have a broadly negative effect on key customers including Granja Mantiqueira in
global trade. Moba enjoys working in a world with minimal barriers, enabling Lorena and Granja Satoshi Ito in Sumaré. The visit
global collaboration and shared success. strengthened Moba’s commitment to the Brazilian
market and reinforced its close collaboration with
MRE and local producers.

Global Egg Prices Drive Strategic Investment in Productivity
In 2025, global egg prices remain historically high, driven by persistent outbreaks of Avian Influenza, rising
labor cost, and supply chain disruptions. The latest strain of bird flu, now endemic in several regions world-
wide, has led to the culling of millions of laying hens, tightening supply and sustaining elevated prices. At
Moba, we see customers responding with increased investment in automation and smart egg grading solu-
tions to boost productivity and resilience in these challenging times. Our global outlook confirms this trend:
despite operational headwinds, the egg industry is accelerating its shift toward efficiency, sustainability, and
food security. As a trusted partner, Moba continues to support this transformation with innovative technolo-
gies that help customers navigate uncertainty and seize sustainable profitability. After all, as nature’s gift,
every egg deserves safe and careful handling to maximize its value.

Sustainability in Action: Moba’s Solar Milestone Egg Packaging Powerhouse:
As summer begins, Moba’s new solar carport is now fully operational, har- A Library of 2000+ Solutions
nessing sunshine to power 40% of our energy needs. With 2,338 panels cov-
ering the parking lot, this installation reflects our commitment to sustainabil- At Moba, packaging isn’t just a step in the process,
ity and innovation, not just for the egg industry, also for our own operations. it’s a science backed by decades of expertise and
innovation. With a dedicated packaging team and a
Equipped with a smart Energy Management System and battery storage, meticulously curated in-house and online database
the system ensures efficient energy use year-round. It’s a bright step toward of over 2,000 unique egg packs, Moba stands as the
a cleaner, more resilient future. industry’s most versatile packing expert.
Have a sunny and energizing summer! This extensive library, built on real-world use cases
and global collaboration, ensures that nearly every
pack, regardless of shape, size, or origin, can be pro-
cessed seamlessly. Whether it’s a new eco-friendly
carton or a market-specific tray, Moba’s systems
adapt without mechanical changes. Operators can
switch between pack types effortlessly, with confi-
dence in consistent performance and minimal down-
time.
As pack manufacturers continue to innovate, Moba
stays ahead, regularly updating its database and
working closely with customers, packaging suppliers
and even retailers to ensure every new pack is start-
up-ready. The result? A future-proof solution that em-
powers egg producers worldwide to meet evolving
market demands with speed, precision, and peace of
mind.
Moba doesn’t just pack eggs, it packs possibilities.
12 Vol. 41 No. 5