Page 13 - AWA Vol.41-No.5. 1

PoULtry

Pure Breed Highlights Commitment to industry

Collaboration at Middle east Poultry expo

ure Breed, Aviagen®’s Ross® Parent
PStock (PS) distributor for Saudi Ara-
bia, the Gulf States and Yemen, recently
participated in the 4th Middle East Poul-
try Expo at the Riyadh International Con-
vention and Exhibition Center in Riyadh,
Saudi Arabia from 14-16 April.
The exhibition provided an excellent
platform for Pure Breed and Aviagen to
engage in meaningful discussions, share
expertise, and strengthen relationships
with both existing and potential custom-
ers. Visitors to the stand had the oppor-
tunity to learn more about Pure Breed’s
ongoing commitment to innovation,
customer success and their support for
Saudi Arabia’s Vision 2030, which aims to
be 90% self-sufficient in poultry produc-
tion by 2030.
“The Middle East Poultry Expo (MEP)
continues to expand in scale and impact
each year. Saudi Arabia serves as an
ideal host for the Expo, given its status
as one of the largest poultry producers
in the Middle East and Africa, and one
of the largest global consumers of meat
and poultry. The Expo provided an ex- Chief Executive Officer, Pure Breed. customers within the Kingdom of Saudi
cellent platform to engage with our val- Bulent Tanyildizi, Business Manager, Arabia. Aviagen is proud to continue our
ued customers and to network with key strong collaboration with Pure Breed,
stakeholders across the poultry sector. MENA added, “The Aviagen MENA delivering top-tier breeding stock that
We greatly appreciated the opportunity team, including myself and Murat Yakar, meets the highest health and biosecurity
to strengthen existing relationships and Regional Technical Manager, TMENA, standards. We are committed to Breed-
establish new connections, and we look was pleased to support Pure Breed dur- ing Success Together by ensuring the
forward to supporting the continued ing the Expo. We had the opportunity ongoing success and sustainability of
growth and success of MEP in the years to engage with our local and regional our customers across the region.”
ahead,” commented Moeen Alkhatib, customers and also Pure Breed’s direct Circle 12 on enquiry card

Aviagen invests in Supply Base in K S A to ensure Security

of Supply to the Local Markets

viagen® is continuing to enhance ing in local breeding stock production
Aits supply chain and its ‘global within the Kingdom, aligning closely
reach, local touch’ strategy by invest- with Saudi Arabia’s Vision 2030 goals.
ing in a Grandparent (GP) operation With its strategic location and strong
for the production and distribution potential for industry growth, Saudi
of Parent Stock (PS) in the Kingdom Arabia is an ideal location for this in-
of Saudi Arabia (KSA). This is a fully- vestment, providing access to key
owned Aviagen investment and the neighboring Gulf markets.
project is currently in the early stages
of development. Tom Exley, President, Aviagen TMEA
Aviagen continues to recognize the commented, “This strategic initiative
strategic requirement for local, dedi- ability to serve customers in KSA from reflects our ongoing commitment to the
cated supply bases to ensure that Avia- a dedicated supply base within the re- region, enabling us to deliver greater
gen and all of our customers are best gion. value to our customers through en-
prepared to meet the increasing de- hanced security of supply and tailored
mand for poultry meat in this impor- Saudi Arabia and the wider Gulf re- customer support. By investing locally,
tant, growing region. This investment gion present significant opportunities Aviagen is helping to strengthen the
will create a regional distribution hub for the growth of poultry production poultry industry and contribute to the
for Aviagen brands, strengthening se- and consumption. Aviagen is proud to region’s food security and economic
curity of supply, and enhancing our support this development by invest- development goals.”. Circle 13 on enquiry card

Vol. 41 No. 5 11