Page 32 - AWA Vol.41-No.3

NEW APPOINTMENTS

JOHAN VAN GEEST Huib Koerts new Sales Manager
NEW CEO OF BOM GROUP Vegetables
Bom Group, leader in the greenhouse con- Huib Koerts will start as Sales Manager at In-
struction sector, is proud to announce the ap- cotec on 1 April responsible for all vegetable
pointment of Johan van Geest as its new Chief sales in the EMEA region.
Executive Officer (CEO) from March 1st. Johan Han Botterhuis, business director Incotec Eu-
will take over from Mike Vermeij, who will focus rope: “In Huib Koerts we have gained a very
on Bom Group's continued expansion in Asia experienced man. We are confident that Huib's
and the Middle East, among others.Bom Group, extensive knowledge of the seed sector will
leader in the greenhouse construction sector, is strengthen Incotec and help us achieve our
proud to announce the appointment of Johan van strategic goals. The seed sector in Europe is at
Geest as its new Chief Executive Officer (CEO) a crucial stage, with the upcoming changes in
from March 1st. Johan will take over from Mike Vermeij, who will focus on legislation regarding microplastics and other issues.”
Bom Group's continued expansion in Asia and the Middle East, among Huib Koerts has 25 years of experience in the agricultural and seed
others. Circle 43 on enquiry card
sector, most recently as Segment Lead for EMEA APAC at de Ruiter, part
of Bayer/Monsanto, and before that as Commercial Lead for de Ruiter
for North-West Europe. Circle 46 on enquiry card
Welcome Jeff Fletcher as Head of
MG2 appoints Massimiliano Passerini
Commercial, North America
Germains Seed Technology is pleased to an- as Sales Director
nounce the appointment of Jeff Fletcher as Head "The analysis of market trends is crucial for
of Commercial, North America. With over 15 an effective strategy, especially in a constantly
years of sales leadership experience in the ag- changing environment. Today the market shows
riculture industry, Jeff brings a deep understand- on one hand a consolidation of the pharmaceu-
ing of the sector, a strong network, and a passion tical multinationals, increasingly focused on re-
for delivering value-driven solutions to growers search and development, and on the other hand
and industry partners. a strengthening of contract manufacturing and
outsourcing. At the production level, there is also
“We are thrilled to welcome Jeff to the team,” an increase in reshoring, due to public policies
said Cathy Farr, Business Director North Ameri- aimed at bringing back the production of stra-
ca at Germains Seed Technology. “His leadership, industry experience, tegic drugs. Coordination is a crucial aspect: all parties involved must
and customer-centric approach will drive our commercial strategy for- operate in their individual market, but with a global perspective. It is
ward and bring immediate value to our customers, partners, and internal crucial for all employees to comprehend the significance of their proj-
teams.” ect in the context of interconnected, even distant markets. Each activity
is part of an integrated global system. My goal is therefore to develop a
Jeff joins Germains from Indigo Ag, where he most recently served as
National Director of Sales, leading commercial strategy and execution global strategy, linked to the specificities of individual markets, but co-
across multiple product lines. Before that, he built a strong foundation in ordinated on a large scale, where each MG2 agent is part of a cohesive
and synergistic team".
sales and business development, holding key leadership roles that rein- Circle 47 on enquiry card
forced his expertise in agronomy and grower-focused solutions.
Silal announces joining of new CEO
Circle 44 on enquiry card
Abu Dhabi, March 24, 2025 – Silal, Abu Dhabi’s
MEFSCO appoints New Vice President leading food and agriculture technology com-
pany, has announced the appointment of Dha-
MEFSCO (Middle East Food Solutions Com- fer Al Qasimi as Chief Executive Officer. He will
pany), a leader in the production of sweeteners succeed Salmeen Al Ameri, who will assume the
and corn-based food solutions in the Middle role of Managing Director and Chief Executive
East, based in Riyadh, Saudi Arabia, announces Officer of Agthia Group, one of the region’s larg-
the appointment of Adil Benjelloun, a Moroccan- est food and beverage companies.
Canadian, as Vice President. Since 2022, Al Ameri has led Silal through
a period of growth and strategic expansion,
With nearly eight years of experience at the strengthening its market position and supply chain capabilities. Under
German multinational Döhler, where he held his leadership, Silal executed key acquisitions, including a majority
the position of Sales Director for the Food Division in the Gulf countries stake in SAFCO, a leading UAE-based food and beverage distributor;
based in Dubai, as well as a tenure as Regional Director for the Middle Al Bakrawe Holding, a major regional importer and distributor of fresh
East at the Spanish company Blendhub, Adil joins MEFSCO with the mis- produce; and Sherwood, a leading UAE-based distributor of agricul-
sion of strengthening the company’s position and accelerating its growth tural inputs and high-quality pest management solutions. These strate-
in the B2B food solutions market. Circle 45 on enquiry card gic additions have significantly enhanced Silal’s sourcing network and
operational scale. Circle 48 on enquiry card

Arab World Agribusiness.....................3 (English) ADVERTISE IN THE ARAB
ADVERTISERS’ Arab World Agribusiness.....................3 (Arabic) WORLD AGRIBUSINESS
Moba Middle East Fzco…....................5 (English)
I NDEX MAGAZINE AND PROMOTE
Saudi Agriculture 2025 ....... inside cover (English)
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Saudi Agriculture 2025 ........inside cover (Arabic)

30 Vol. 41 No. 3