Page 18 - AWA Vol.41-No.3

FOOD PROCESSING TECHNOLOGy

Tetra Pak Arabia Area Launches Major Deal with Al Rabie to

digitalise next generation factory in Saudi Arabia
etra Pak, a world-leading food pro-
Tcessing and packaging solutions
company, now kicked off a significant
project with Al Rabie, a leading Sau-
di player in juices, nectar, still drinks
(JNSD) and dairy food products pack-
aged in cartons, following an agreement
that was signed recently. The major deal
which will be implemented across three
years, sets out to completely modernise
and digitise Al Rabie’s production facili-
ties by leveraging Tetra Pak’s innovative
technology and sustainability initiatives
in Saudi Arabia.
Having visited the Al Rabie production
plant and witnessed the signing of the
deal, H.E. Eng. Fahd Al Jubairy, Assistant
Deputy Minister for Sectoral Strategies
and Regulations, MISA, added: "It is in-
spiring to see a Saudi company taking
the lead in implementing cutting-edge
technologies in the Kingdom. Their com-
mitment to digitisation and next-gener-
ation technologies sets a remarkable
example for the ongoing transformation
of the industrial sector in the Kingdom.”
On the same visit, H.E. Petra Menander,
Swedish Ambassador to Saudi Arabia,
noted: "The cooperation we see today
between a Swedish multinational com-
pany and a Saudi company marks a sig-
nificant step towards sustainable devel-
opment and cross country partnerships.
I look forward to seeing more partner-
ships that mirror this collaboration."
The project was officially launched
by Chief Executive Officer of Al Rabie,
Bassem Sabra and Managing Director of
Tetra Pak Arabia Area, Konstantin Kole-
snik.
The ambitious project involves a com-
plete overhaul of Al Rabie's production tal footprint of Al Rabie whilst also trans- firms our commitment to top quality and
forming the factory into a Tetra Pak cen-
facilities to meet and surpass the latest innovation. Enhancing our production
industry standards with the ambition to tre of excellence. capabilities allows us to meet the evolv-
be a “Next Generation Factory”. It aims Konstantin Kolesnik, Managing Di- ing needs of our consumers and further
to eliminate equipment obsolescence rector of Tetra Pak Arabia Area, said: contribute to Saudi Arabia’s food secu-
through maximising existing assets "This agreement marks a significant ad- rity and sustainability goals. Together,
for optimal performance. It also seeks vancement in our long-standing part- Tetra Pak and Al Rabie are on track to re-
to digitalise the entire value chain for nership with Al Rabie. Combining Tetra define the future of the food and bever-
smoother operations, adopting Indus- Pak’s global expertise with Al Rabie’s age industry in Saudi Arabia, driving in-
try 4.0 technologies to support digital market leadership will elevate the food novation, sustainability, and excellence.”
transformation and improve resource and beverage industry in Saudi Arabia. Al Rabie has been playing a pioneer-
efficiency in line with Saudi Vision 2030. Our partnership aims to enhance prod- ing role in co-developing the Saudi Ara-
uct availability, consumer engagement,
Modernising Al Rabie’s factory will bian food and beverage market with Tet-
save up to 36 million litres of water in and overall market positioning, enabling ra Pak. Since their initial partnership in
improved traceability from ingredients
cleaning operations annually and re- to production processes.” 1980, the two companies have paved the
duce electricity and utilities consump- way for advancements in the food and
tion, while increasing the plant’s produc- Bassem Sabra, Chief Executive Of- beverage industry, introducing many in-
tion capacity. These measures will boost ficer of Al Rabie, also expressed his novations at the manufacturing and con-
profitability and lower the environmen- enthusiasm for the deal: “This project af- sumer levels. Circle 21 on enquiry card
16 Vol. 41 No. 3