Page 13 - AWA Vol.41-No.3

HORTICULTURE

Pioneer in the development of new Anthurium varieties

nthura® is a globally leading company in the breeding and
Aproduction of anthuriums and orchids. With over 85 years
of experience, the company has had a significant impact on the
ornamental horticulture industry. Through continuous innovation
and scientific research, Anthura succeeds in developing new,
high-quality plant varieties that meet the evolving needs of grow-
ers and consumers. A perfect example of this is the Anthurium
Banderola®, a revolutionary addition to the anthurium assortment.
This meticulous process ensures that Anthura develops not only
The breeding process: from idea to perfect plant visually appealing plants but also plants that can be grown sus-
At Anthura, the development of a new plant variety begins with tainably and efficiently.
a careful selection of parent plants. The goal is to create strong, Banderola: an innovative Anthurium
healthy, and decorative plants that thrive in various conditions.
This process takes approximately ten years and consists of mul- One of Anthura’s most innovative creations is the Banderola. This
tiple phases: unique variety is the result of years of breeding and is known for its
The breeding process: from idea to perfect plant distinctive flower shape. The flowers resemble graceful ribbons,
creating a playful and elegant effect. Both in the greenhouse and at
At Anthura, the development of a new plant variety begins with the consumer’s home, the plant remains beautiful for an extended
a careful selection of parent plants. The goal is to create strong, period. Additionally, the plant produces an abundant number of
healthy, and decorative plants that thrive in various conditions. flowers that rise impressively above the foliage.
This process takes approximately ten years and consists of mul-
The introduction of the Banderola demonstrates how Anthura not
tiple phases: only responds to trends in interior greenery but also meets the
1. Making crosses – Combining genetically strong plants with demand for sustainable and innovative plants. This eco-conscious
specific traits, such as color, flower shape, and longevity. approach ensures that growers can use fewer resources while still
2. Seedling testing – Young plants are evaluated for growth delivering a top-quality plant.
strength, disease resistance, and aesthetic characteristics. The future of breeding at Anthura
3. Selection and improvement – Only the best varieties are fur- The development of varieties like the Banderola proves that
ther developed and refined. Anthura’s breeding techniques are continuously evolving. In the
4. Practical testing with growers – The most promising varieties future, we can expect even more innovative colors, shapes, and
are tested in commercial greenhouses to assess their real-world cultivation techniques. Through a combination of science, passion,
performance. and sustainability, Anthura remains a trendsetter in the world of
5. Market introduction – After years of optimization, a new variety anthuriums and orchids.
is finally launched. Circle 14 on enquiry card

Protealis launches three new soybean varieties
rotealis, the specialist seed and seed combined with a good yield-protein bal-
Ptechnologies developer for high-per- ance.
forming legume crops in Europe, today Protealis’ new soybean varieties, all suit-
announces the launch of three new soy- ed for organic agriculture, respond to the
bean varieties, following five new registra- rising demand for high-quality, non-GMO
tions obtained in Belgium and Germany. and locally grown soy for both food and
One of the newly registered soybean va- feed applications in Europe. Historically,
rieties that received registration both in soybean cultivation struggled to gain
Belgium and Germany is PRO Denali, the traction in northern Europe due to a lack
first variety launched by Protealis in the 00 of high-performance varieties adapted
maturity group. These are tailored to grow to cooler climates. Today, cutting-edge
in the more moderate regions in north- breeding technologies, including AI-
ern-central Europe. The launch marks the driven selection—one of Protealis’ core
company’s rapid product portfolio expan- outperformed many of their peers in tri- strengths—are changing the game in a
als across multiple European regions. To-
sion to 9 soybean varieties since its foun- gether with our recently expanded sales & soybean market in the EU-27 that is ex-
dation in 2021, with the launch in the 00 marketing team, we are now ready for the pected to grow by 13% by 20351. While
soybean maturity group paving the way next wave of our commercial expansion." 000 varieties excel in areas like the UK,
to commercial growth across new regions Belgium, and Germany, the newly intro-
in central France, southern Germany, Aus- Protealis’ soybean varieties PRO Tarana- duced 00 group is ideal for central France,
tria, and Hungary. ki (000 group) and PRO Denali (00 group) southern Germany, Austria, and Hungary.
were formally approved and registered
Benjamin Laga, CEO of Protealis, com- in both Germany and Belgium. PRO Ta- To support its current product portfolio
mented: "We are very pleased to launch ranaki was already registered in Germany of now nine high-performance soybean
these three new soybean varieties, fur- in 2024 but is now also registered in Bel- varieties, Protealis recently grew its sales
ther showing our commitment to expand gium. The variety combines high yield & marketing team with three new roles. A
high-performance soybean cultivation in with exceptional protein content and is new sales agronomist will focus on Ger-
Europe. With the introduction of our first well-suited for food applications. PRO De- man-speaking and rapidly growing East-
00 category PRO Denali soybean, we have nali stands out with its excellent first pod ern European markets, while new roles in
now moved into the field of the 00 matu- height for efficient harvesting and delivers both Market and Business Development
rity group that opens up vast acreages stable, high yields. Other approved and will focus on the expanding regional soy
across Europe. As from now, farmers in registered new soy varieties in Belgium acreage and develop partnerships with
these more temperate regions will be able include PRO Fogo (000 group), character- the food and feed industry, increasingly
to reap the benefits of high-performance ized by its high yield in drier conditions, demanding locally grown high-quality,
soybean farming. Overall, our new vari- and PRO Volcano (000 group), offering a high-protein legume crops.
eties were selected as they consistently great adaptability to northern climates, Circle 15 on enquiry card
Vol. 41 No. 3 11