Page 30 - AWA Vol.41-No.2

EVENTS

Agritechnica 2025: International meeting place for

suppliers of agricultural and off-highway equipment

B2B marketplace part of world's in the international off-highway markets.
leading trade fair Agritechnica - Design, material selection and new mar-
Leading theme “Touch Smart Effi- keting strategies are driving innovation
ciency” - Focus: Environment and along the entire value chain.
safety, innovative & traditional drive • The topic “Innovative & traditional
technologies, networking and auto-
mation, digital services in Halls 15, drive technologies” looks beyond per-
16 and 17 formance and explores the suitability
of various drive concepts for a range of
(DLG). The Systems & Components applications and off-highway machines.
event is the B2B marketplace for the in- The focus is on increasing productiv-
ternational agricultural machinery sup- ity and reduce the ecological footprint.
ply industry and the off-highway sector.
The event takes place in Hanover, Ger- Alternative drive technologies as well
many, November 9 to 15, 2025 and is as optimized traditional diesel drives,
part of Agritechnica, the world's leading which now equips the latest generation
trade fair for agricultural machinery. Ex- of mobile machinery, make a significant
hibitors will be presenting innovations contribution.
in vehicle electronics, agricultural elec- • The development of autonomous work
tronics, drive technology, hydraulics, machines is a key aim of the off-highway
engines, cabs and power lifts as well as sector. How to reach the next level of
spare and wear parts. autonomous control is one of the cen-
Under the guiding theme of “Touch tral questions in the area of “networking
Smart Efficiency”, the Systems & Com- and automation”. The starting point is
ponents feature at Agritechnica will powerful assistance systems for mobile
present proven and future supplier nents 2025 offers insights into the new machinery that ensure greater safety
technology for agricultural machinery possibilities of artificial intelligence and efficiency on fields and construc-
and the off-highway sector. The techni- and digitalization for the supplier in- tion sites.
cal program of System & Components dustry. For example, new operating
will be exploring key topics like envi- concepts for mobile machinery can be • “Digital Services” for the off-highway
ronment and safety, innovative and tra- implemented using joystick control, markets now focus on collecting operat-
ditional drive technologies, networking touchscreens and the networking of all ing data with subsequent evaluation and
and automation as well as digital servic- machine components. The next develop- analysis that allow conclusions about
es. Organized by the DLG (German Ag- ment stage of semi-autonomous vehicle the performance and efficiency of com-
ricultural Society), the trade fair is aimed machinery for both agriculture and con- mercial vehicles and mobile machinery.
at OEMs (Original Equipment Manufac- struction will also be on display at Sys- Condition monitoring and predictive
turers), development engineers, pur- tem & Components 2025. The robustness maintenance are key topics. The infor-
chasing managers, system integrators, and reliability of the engines are the top mation obtained using diagnostic apps
R&D (Research & Development) and priority. Lightweight construction is also also has great potential in engineering,
spare parts managers. increasingly the focus of developments. sales and after-sales service. Another
Systems & Components has estab- Efficiency, resource conservation and focus of “Digital Services” is the topic of
lished itself as the leading meeting service life play an important role. From cybersecurity in the supply sector.
place for the international supplier in- clean Stage V diesel engines to produc- As part of the Young Professionals Day
dustry for the off-highway sector, which tion-ready applications of hybridized (Friday, November 14, 2025), young en-
includes farm equipment. The trade fair and fully electric powertrains: At the gineers can look forward to exclusive
showcases the latest developments and exhibition grounds in Hanover, original
innovations in the field of components equipment manufacturers, developers talks at the Expert Stage “System &
for agricultural machinery and related and engineers from the off-highway sec- Components” presenting perspectives
sectors, making it the ideal comple- tors can select the optimal combination and tips for career planning as well as
ment to the world's leading trade fair for of conventional and electric components networking opportunities.
agricultural machinery, Agritechnica. for their application. “System & Components Trophy - En-
Industry leaders, medium-sized com- Specialist information, talks and gineers' Choice”
panies and start-ups will present their discussions at the Expert Stage At Agritechnica 2025, the DLG will once
expertise and innovations in the fields of The guiding theme will also shape the
engines, electronics, drive technology, technical discussions among manufac- again award the “System & Components
hydraulics, cabs and power lifts as well turers, engineers and other international Trophy - Engineers' Choice” - the inter-
as spare and wear parts. “2025 is off to experts at the “Expert Stage” of the Sys- national award scheme for components
a good start. We have been met with a tem & Components exhibition. With a and systems in the agricultural and off-
very positive response to the new guid- wide range of insights into current top- highway sector. The award is conferred
ing theme ‘Touch Smart Efficiency’ as ics in the supplier industry, the technical to agricultural technology development
well as the wide range of products and program covers: engineers for innovations with new ap-
services of Systems & Components,” • How to increase productivity while proaches that can make a significant
says Petra Kaiser, Brand Manager of Sys- reducing the ecological footprint is contribution to operation. The winners
tems & Components. explored in the topic “safety and en- of the competition will be announced at
Guiding theme “Touch smart Effi- vironment”. With the transition to the the Systems & Component exhibition in
ciency” hydrogen economy and the growth in Hanover. Applications from exhibitors
Under the guiding theme of “Touch e-mobility, circular value creation is can be submitted from May 2025.
smart Efficiency”, System & Compo- playing an increasingly important role Circle 43 on enquiry card
28 Vol. 41 No. 2