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ANIMAL HEALTH
Zinpro IsoFerm Wins Silver Medal at EuroTier

Innovation Awards
Zinpro®( Corporation,( the( world’s( lead4 Increased Milk Production: By improving fermentation, Zinpro Iso-
ing( innovator( and( manufacturer( of( perfor4 Ferm helps cows produce more milk with fewer resources, consistently
mance( trace( minerals( and( animal( nutrition( achieving 10-12% higher peak milk production.
solutions,( is( proud( to( announce( that( its( Improved Feed E"ciency: It enhances the natural rumen function, fu-
dairy(product,((has(been(awarded(the(Silver( eling !ber digestion and protein utilization, often with less dry matter
Medal(at(the(prestigious(EuroTier(Innovation( intake, resulting in greater feed e"ciency.
Awards.
Enhanced Farm E"ciency: The improvements in feed and production
The EuroTier Innovation Awards recognize e"ciency contribute to greater farm e"ciency, leading to higher income
the most innovative products in the animal livestock and management over feed costs and an improved bottom line.
industry. The Silver Medal is awarded to products that demonstrate
signi!cant improvements in functionality, e"ciency and sustainability. Environmental Sustainability: The advancements in e"ciency and
Zinpro IsoFerm was recognized for its groundbreaking approach to en- productivity from Zinpro IsoFerm also drive operational and environ-
hancing animal nutrition and performance. mental sustainability.
“We are honored to receive this recognition from EuroTier,” said Justin Customers and dairy producers implementing Zinpro IsoFerm are
Howes, Ruminant Senior Global Marketing Manager at Zinpro. “Zinpro seeing productivity and !nancial bene!ts in their operations.
IsoFerm represents our commitment to advancing animal performance “It’s just nice to come in the parlor in the morning and see our cows full
by pioneering technology that is reshaping dairy nutrition. This award is of milk. I love it because it means I’m breeding my cows to the potential
a testament to the hard work and dedication of our team.” that they have now. And by using Zinpro IsoFerm it’s really released that
Zinpro IsoFerm is a proprietary blend of branched-chain volatile fatty potential in them,” says Pippa Tudor, Hallon Farm.
acids (BCVFAs or isoacids) that are naturally used by the rumen microbes Pete Davis, owner and nutritionist at Cows 24-7 says, “We’re just
to make microbial protein and energy. It’s a breakthrough product that not getting transition disease and we’re getting healthy cows coming
improves fermentation by feeding the !ber-digesting bacteria in the ru- through. It’s increasing our pregnancy rate which is up about 3½ per-
men, allowing cows to be more e"cient and productive. Isoacids have centage points.”
been recognized as required nutrients for decades, but supplementa-
tion in de!cient diets was impossible until now. The innovation award will be o"cially presented at the EuroTier event
6RPH VSHFLÀF EHQHÀWV LQFOXGH on November 12, 2024. Tim Horne, Zinpro Regional Manager for Europe
and South Africa says, “Our team is thrilled about receiving the silver
Superior Transition Cow Performance: Through enhanced liver func- medal for innovation and we are eager to welcome EuroTier visitors to
tion in early lactation, cows experience reduced body weight loss, lower our booth where we’ll showcase Zinpro IsoFerm and many other Zinpro
ketosis and greater glucose production. product o$erings.” Circle 30 on enquiry card
Zoetis and Danone Announce Strategic Partnership to

Pioneer Sustainable Innovation in Dairy Farming Using
the Power of Genetics

Zoetis( and( Danone( recently( announced( Plus, DWP$ is a multi-trait animal ranking se-
a(joint(business(development(plan(to(drive( lection index that reveals the value of critical
sustainable(practices(on(today’s(dairy(farms( wellness traits, including cow and calf wellness,
through(the(power(of(genetics(for(healthier( production, fertility, functional type, longevity,
cows.( Combining( Danone’s( commitment( livability, calving ability and milk quality traits,
to(environmental(stewardship(with(Zoetis’( plus polled test results. Through this unique
expertise(in(animal(genetics,(the(partner4 and comprehensive selection index, Zoetis can
ship(aims(to(innovate(the(dairy(industry’s( estimate the potential lifetime pro!t that Hol-
approach(to(breeding(for(sustainability. stein and Jersey cattle will contribute to a dairy
The plan between the two companies is in- operation. Incorporating DWP$ into breeding
tended to enable Danone to leverage Zoetis’ and culling decisions helps dairy farmers create
cutting-edge genetic technologies globally. costly diseases and potential to remain healthy future generations of healthy, resilient animals
The focus is on integrating sustainable practic- capable of higher lifetime pro!t when com-
es into dairy genetics and selection, emphasiz- and productive over its lifetime - aligning with bined with best management practices. 1
ing animal well-being, reducing environmental Danone’s ambition to support dairy produc- Zoetis brings innovation to the application
impact, and promoting long-term resilience in tion that prioritizes environmental resiliency. of genetic testing by connecting how genetic
dairy farming. “We really look forward to embarking with improvements can help farmers work toward
“Collaborative partnerships allow us to Zoetis on this journey. Together, we are com- improving environmental, resource, and op-
harmonize genetic innovation with sustain- mitted to utilizing genomic testing as an im- erational sustainability outcomes. Recent stud-
portant tool for incorporating sustainability at
able practices. Through our partnership with ies analyzing animal performance, genomic
Danone, we intend to leverage our respective its core. This partnership aligns with our vision data, and !nancial records clearly indicate the
expertise to set new benchmarks for healthier of creating positive change throughout the potential bene!ts for sustainability, methane
dairy value chain,” said Jean-Yves Krummen-
herds that contribute to a sustainable future acher, Chief Procurement O"cer at Danone. reduction, farm pro!tability, and animal wel-
for the dairy industry,” said Wafaa Mamilli, EVP, fare. 2 Thus helping dairy producers to im-
Chief Digital & Technology O"cer, and Group Impacts of Genetics on Dairy prove sustainable production practices over
President for China, Brazil, and Precision Ani- Sustainability time while enhancing animal health and farm
mal Health at Zoetis. performance . 2,†
Zoetis became a member of Danone’s
As part of its commitment to equip dairy pro- global Partner for Growth program in 2023 as The partnership aspires to positively impact
ducers with innovative solutions to help them the preferred provider for genetic testing on the environment, increase cow longevity, im-
meet their sustainability goals, Zoetis’ genetic dairy farms, speci!cally leveraging the Dairy prove farm resilience, and meet the increasing
testing solutions and expertise provide the Wellness Pro!t Index ® (DWP$ ® ) from CLARI- consumer demand for sustainably sourced
ability to predict an animal’s susceptibility to FIDE ® Plus. Only available through CLARIFIDE dairy products. Circle 31 on enquiry card
20 Vol. 40 No. 7