Page 31 - Vol.38-No.6

EVENTS

ALIMENTARIA FOODTECH 2023 WILL THE INTERPACK

WIDEN ITS OFFER AND BOLSTER ITS ALLIANCE TAKES

INTERNATIONAL OUTREACH YOU TO THE

MIDDLE EAST
supply and demand will be the main theme
of the trade fair, with a mixed offer in all
sectors to cover the entire food production AND AFRICA:
value chain, from raw materials to com-
The next edition of Alimentaria Food- mercial distribution”. The Middle East and Africa (MEA), and
Tech, to be held on September 26th to SmartAgro, new sector especially Egypt as a hub for the entire
29th, 2023, at the Gran Via venue of region, is an attractive market for the in-
Fira Barcelona will target to increase its The new SmartAgro sector will premiere ternational packaging and related process
industry-wide offer and international par- at Alimentaria FoodTech as an exhibition industries. pacprocess MEA and Food Africa
ticipation. The trade fair expects to bring space of approximately 2.000 sqm tai- are the perfect platform.
together more than 1.000 brands through lored for companies that offer innovative A 20% increase in demand in the Middle
more than 400 exhibitors who will show- technological solutions applied to the East and Africa – this is the kind of growth
case the latest innovations in technology, production of raw materials. The three that the German Mechanical Engineering
equipment, and ingredients for the food key concepts that will drive this area are Industry Association (VDMA) is currently
and beverage industry. digitization, automation and sensorization. expecting to see. The need for packaged
The exhibitors will showcase how applying
Alimentaria FoodTech is preparing its these technologies in the food and bever- food in this region will presumably increase
most inclusive and industry-wide edition age industry improves resources efficiency, to 93 million tons over the next four years.
in recent years, reuniting companies and production sustainability, and food safety. This shows the huge potential hidden in
professionals from the entire food equip- this segment of the market alone for the
ment and technology ecosystem from the international packaging sector and the
agro and raw materials sector through related process industry.
commercial distribution. pacprocess MEA and Food Africa are
Ricardo Márquez, director of Alimenta- coming at exactly the right time. The
ria FoodTech, explains that “industry-wide trade fair duo will take place in 2022, from
December 5th to 7th in Cairo, under the
Circle 36 on enquiry card
umbrella of the interpack alliance fair. The
EUROTIER 2022: WORLD- synergy between the events is huge, as
the food industry is the biggest consumer
LEADING LIVESTOCK TRADE FAIR of packaging.
“The enormous dynamics of the market
From 15 to 18 November in Hanover, terest among potential visitors is currently in the Middle East and Africa were already
Germany – accompanying digital program very high. Some 98 percent of the nation- palpable during past events,” says Thomas
launched October 2022 - High visitor in- al and international farmers surveyed are Dohse, Director of the interpack alliance.
terest four months before start of trade currently planning to visit EuroTier 2022, “Now is the ideal moment to enter this
fair - Around 1,600 exhibitors from 55 with 62 percent already certain that they fascinating market.”
countries expected – International techni- will attend in Hanover. With spotlights, A rising profile: pacprocess MEA
cal program guided by theme “Transform- expert forums, conferences and industry
ing Animal Farming” – Exhibitor database events, the technical program focuses on pacprocess MEA has been the most
now online – Partner trade fair: Energy “Transforming Animal Farming”. Part of important trade fair for processing and
Decentral the program will be held as digital events, packaging in the region since 2019. In
2021, around 16,000 visitors came to
(DLG). As a world-leading trade fair starting in October on www.dlg-connect. Cairo for pacprocess MEA and Food Africa.
for professional animal husbandry and com, a digital knowledge-sharing platform Both events profit from support by local
livestock management, EuroTier 2022 launched and developed by DLG (German businesses, public authorities, associations
will kick off with an attractive exhibition Agricultural Society), EuroTier’s organizer. and Egyptian governmental organizations.
portfolio and technical program, featuring
numerous market leaders and leading in-
dustry experts. Around 1,600 exhibitors
from 55 countries will be presenting their
innovations, products and services at the
leading international livestock venue from
15 to 18 November, Hanover, Germany.
According to the latest EuroTier and En-
ergyDecentral Visitor Tracker survey, in-
Circle 37 on enquiry card Circle 38 on enquiry card Vol. 38 No. 6 29