Page 34 - AA 2026

Oman

Oman Poultry Meat Market Size & Share Analysis

The Oman Poultry Meat Market
size is expected to increase from USD
202.90 million in 2025 to USD 207.10
million in 2026 and reach USD 229.44
million by 2031, growing at a CAGR
of 2.07% over 2026-2031. This growth
aligns with Vision 2040’s goal to in-
crease domestic poultry self-suffi-
ciency from 36% in 2023 to 70% by
2030. Expansions by A’Saffa Foods,
Osool Poultry, and Al Namaa, along
with rising organized retail and tour-
ism recovery, are driving this shift
from imports to local supply. Fresh
and chilled chicken leads the market,
but canned and shelf-stable options
are gaining popularity due to their
long shelf life. Health campaigns pro- making it a practical choice for many chilled poultry in Muscat and Sohar,
moting less red meat, more women in families. For example, Al Zain chick- making shopping easier for working
the workforce reducing cooking time, en costs OMR 1.09–2.15 per kilogram professionals. This combination of
and the rise of e-grocery shopping (USD 2.83–5.58), while lamb is priced demographic changes, new product
are boosting demand for value-add- at OMR 3.50–4.50 per kilogram. This offerings, and improved digital retail
ed poultry. However, competition price difference is especially im- services is changing buying habits.
from Saudi and Brazilian companies portant for middle-income families Ready-to-cook poultry products are
is increasing, while smaller Omani managing their food budgets during expected to gain more market share,
farms face challenges like biosecu- inflation. replacing bulk whole-bird sales.
rity and cold-chain issues, prompt- Busy Urban Lifestyles and Grow- Tourism and Hospitality Growth
ing public-private efforts to address ing Youth Workforce Drive Demand Elevate Poultry Demand in Hotels
these gaps.
for Ready-to-Cook Poultry and Catering
Health and Cholesterol Concerns In Oman, the median age is 30.6 Between September 2024 and Au-
Shifting Diets from Red Meat to years, and the rise in dual-income gust 2025, Oman recorded a 7% rise
Chicken households is driving demand for in international tourist arrivals, the
In Oman, the growing number of convenient poultry products. Wom- highest growth among Gulf Coop-
chronic diseases is leading people to en’s labor-force participation, for eration Council countries. This in-
choose poultry as a healthier protein those aged 15–64, increased to 32% crease was driven by relaxed visa
option. A 2024 report by the Interna- in 2024 from 31% in 2021[2]. This rules, more direct flight options, and
tional Diabetes Federation shows that change has reduced the time avail- Oman’s promotion as a cultural and
many Omani adults have high choles- able for cooking, making pre-mari- eco-tourism destination. This growth
terol, and 17% are living with diabe- nated, portioned, and ready-to-cook has boosted poultry consumption in
tes. To address this, healthcare pro- products more popular. Almarai’s hotels, resorts, and catering services,
viders and government campaigns ALYOUM brand responded to this as these businesses expand their pur-
are encouraging the consumption trend by launching marinated whole chases to meet the growing demand
of leaner proteins. Chicken, which chickens in Kabsa, Mandi, Biryani, for diverse protein options. Tanmiah
contains less saturated fat, is being and Curry flavors. These products Food Company, a Saudi-based pro-
promoted as a better alternative to cater to busy consumers who want cessor with BRCGS AA+ certification,
lamb and beef, which are traditional traditional flavors without spending is a key supplier in this market. The
staples in Omani diets. This change hours on preparation. Online grocery company processes 550,000 birds
is more noticeable in cities like Mus- platforms like Rafeeq, Markeetex, daily and provides halal-certified
cat and Salalah, where people have Bazaar.om, and Talabat Mart have products to quick-service restaurants
greater access to health information experienced growth in e-commerce and hotel chains in Oman, catering to
and preventive care services. Poultry sales between 2021 and 2024. They both international and local custom-
is also more affordable than red meat, now offer same-day delivery of ers. Oman’s National Tourism Strat-
32 Arab Agriculture 2026