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HORTICULTURE
Greeneration expands Operations with New

Vertical Farm in Dubai

Greeneration) has) announced) the) ex0 With this new farm, Greeneration is well-
pansion) of) its) operations) by) taking) on) positioned to elevate its reach in Dubai’s
the) management) of) a) new) farm) in) the) food and beverage market, offering fresh,
city.) Known) for) its))premium)micro0 locally-grown produce that reduces the
JUHHQV DQG HGLEOH ÀRZHUV *UHHQHUDWLRQ city’s reliance on imports.
continues)to)lead)the)way)in)sustainable)
urban)farming)with)this)exciting)growth. Sustainability remains at the heart of
everything Greeneration does. The compa-
Founded in 2023, Greeneration oper- ny’s vertical farming methods use hyperlo-
ates from a state-of-the-art vertical farm in cal hydroponic systems, which reduce
Dubai, specializing in high-quality edible carbon emissions by 90%, conserve up to
flowers, leaves, and microgreens. The com- 98% more water compared to traditional
pany has built a stellar reputation among farming, and eliminate the need for pesti-
Michelin-star restaurants and luxury ho-
tels across the UAE by delivering same-day cides. By producing microgreens and ed-
harvests, ensuring maximum freshness ible flowers locally in Dubai, Greeneration
and flavor. Whether you’re looking to buy plays a key role in supporting the UAE’s
edible flowers in Dubai or buy microgreens food security goals and promoting a more
in Dubai, Greeneration has become the go- self-sufficient, eco-friendly food system.
to supplier for top-tier chefs and restaura- Vertical farming also ensures efficient
teurs. use of space, maximizing yields per square
Greeneration’s latest expansion involves meter, and helping Dubai grow more fresh
taking over a new vertical farm in Dubai, produce within its own borders. As Dubai
increasing its growing capacity by an ad- moves toward a more sustainable future,
ditional 712 square meters. Greeneration’s expansion is a step forward
in helping the city reduce its dependence
This new farm will focus on cultivating on imported produce.
microgreens, significantly boosting Green-
eration's production capabilities to meet By managing this new farm, Greeneration
the increasing demand from its high-end is further contributing to Dubai’s vibrant
clientele. food scene, allowing chefs to access high-
This increase in growing space allows quality, fresh ingredients sourced locally.
Greeneration to enhance its service, of- Chefs and restaurant owners looking to buy
fering fresh produce to an even broader edible !owers in Dubai or buy microgreens
range of customers, further solidifying its in Dubai can count on Greeneration for the
position as a leader in the vertical farm freshest products available on the market,
Dubai sector. delivered on the day of harvest.
With its expanded capacity, Greenera- Greeneration’s expansion to manage an-
tion is poised to serve more of Dubai’s fin- other vertical farm in Dubai represents a ma-
est restaurants and hospitality venues, pro- jor milestone in its journey. This step further
viding ultra-fresh microgreens and edible reinforces its leadership in the sustainable
flowers. ward for Greeneration. By increasing our urban farming space, helping Dubai achieve
growing area, we are not only meeting the its food security goals while reducing en-
Roman Ulyanov, the founder of Green- rising demand for fresh, premium ingredi- vironmental impact. With its commitment
eration, shared his excitement about the to delivering premium, fresh produce to its
expansion: ents but also strengthening our commit-
ment to sustainability and innovation in clients, Greeneration is shaping the future of
"This new addition is a major step for- food production." Dubai’s food industry. Circle 23 on enquiry card

Another growing season

for Grodan and Signify to

pioneer additional energy

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the)global)leader)in)supplying)innovative,)sustainable)stone)
wool)growing)media)solutions)for)the)professional)horticulture)
industry,)has)teamed)up)again)with)Signify,)the)world)leader)
in)lighting,)to)conduct)a)second)research)trial)at)Botany)in)the)
Netherlands)to)optimise)year0round)tomato)cultivation.
The aim of the trial is to further improve energy efficiency
through spectral dimming of the full LED installation, using inno-
18 Vol. 40 No. 8