Page 23 - Vol.40-No.4 issue

Dairy Farming Dairy Farming

Aart Mateboer retires; Change Meiji Holdings and dsm- farm. Together, I know that we can forge a zero dairy. The !ve-year project is a !rst-of- the quantity of methane cows generate in
its-kind for the prominent food and pet care
path that helps address climate change head
in Perstorp Animal Nutrition ÀUPHQLFK WR LPSURYH GDLU\ on and contributes to reshaping our wider and services conglomerate. digesting their food.
Over 200,000 cows and 1,000 farms supply
A founding member of the industry-wide
leadership while pursuing sustainability with methane- industry for a more sustainable future.” Sustainable Dairy Partnership, Mars is also dairy for Mars’ iconic billion-dollar confec-
Building on an ethos of investing in long-
ambitious growth plan reducing feed additive Bovaer® term innovation, Mars has launched three turning to the seven seas in the pursuit of tionery brands like M&M'S® and SNICKERS®.
pilot “net zero” dairy farms with the DMK burp busting technology. The company is Dairy is the second largest contributor to the
dsm-"rmenich, innovators in Group in Germany. The sites will study and partnering with Fonterra and Sea Forest to carbon footprint of Mars’ Snacking business
health, nutrition and beauty, and aim to implement new science and technol- explore sourcing from their SEAFEED™ sea- and raw ingredients account for over 70% of
Meiji Holdings Co., Ltd. ("Meiji ogy with an ambition to create a scalable weed food supplement trial. The trial seeks the organization’s total GHG emissions.
HD"), a leading Asian dairy com- and economically viable pathway to net to demonstrate how SEAFEED™ helps reduce Circle 32 on enquiry card
primarily based on product devel- pany based in Japan, have signed
opment and di!erentiation. Focus a Memorandum of Understand- Merck Animal Health Introduces SENSEHUB®
has been and will continuously be ing to enhance the sustainabil-
on delivering on this plan”, says Ib ity of Japanese dairy farming 1 million dairy cows, and over 3 Dairy Youngstock
Jensen, President and CEO of Per- through the implementation million beef cattle is therefore an
storp Group. of Bovaer®. This is the "rst such Merck Animal Health, known as MSD Animal Health outside of the during their !rst lactations.1
MR. Aart Mateboer agreement in Asia. important lever to achieve this United States and Canada, a division of Merck & Co., Inc., announced Calves have a natural tendency to hide symptoms of disease.
Aart Mateboer retires; Change “Aart Mateboer has been lead- Bovaer® is the most extensively ambition. the introduction of SENSEHUB® Dairy Youngstock, the industry’s !rst SENSEHUB Dairy Youngstock helps to overcome this instinctive be-
in Perstorp Animal Nutrition lead- ing the Perstorp Animal Nutrition studied and scienti"cally proven “We are excited to expand the monitoring technology for dairy calves from birth through the !rst
ership while pursuing ambitious team with dedication and has solution to the challenge of low- use of Bovaer® into Asia. I’m look- havior by identifying potential signs of illness, often before symp-
growth plan built his team based on con"- ering livestock’s methane emis- ing forward to working with Meiji 12 months of life. toms are apparent to caregivers.
dence and empowerment. When
Perstorp Group, a wholly- he retires on May 31st, it marks the sions. In the dairy sector, meth- HD to explore how to implement The new technology
owned subsidiary of PETRONAS conclusion of an intense and suc- ane is the most common and Bovaer® in the Japanese dairy also allows dairy produc-
Chemicals Group Berhad (PCG), cessful chapter in his career. His powerful greenhouse gas and is sector and particularly in the ers to use labor more e"-
today announces a change of decision to retire fully re#ects per- mainly generated in the digestive Meiji HD supply chain. Prepara- ciently.
Leadership within its Animal Nu- sonal aspirations and goals, and tracts of cows, released when the
trition business e!ective June I would like to extend my warm animals burp. Through the imple- tion works will start now, while “With SENSEHUB Dairy
1st. Executive Vice President Aart mentation of Bovaer®, methane we await local market authoriza- Youngstock, dairy work-
Mateboer has announced his re- gratitude for his invaluable contri- emissions can be reduced by ap- tion,” said Mark van Nieuwland, ers can focus their valu-
butions”, Ib Jensen continues.
tirement after May 31st. The com- proximately 30% for dairy, and Vice President Bovaer® at dsm- able time and resources
pany is determined to conduct “The change of Leadership will 45% for beef feedlot cattle. "rmenich. on the calves and heifers
a seamless leadership transition also mark a new chapter in Per- In 2021, Japan joined the Bovaer® is already commercial-
and continuously deliver on its storp Animal Nutrition’s journey Global Methane Pledge, aiming that need attention, leav-
ambitious growth plan. towards sustained growth and at a 30% reduction of absolute ly available in 58 countries includ- ing the others alone,”
ing the EU, UK, Canada, Mexico,
“Animal Nutrition remains in- excellence. The search for Aart’s methane emissions by 2030. Kreuscher said. “The e"-
tegral to Perstorp’s and PCG’s successor has commenced and Within Japan, over 80% of meth- Australia, most of Latin America, ciency associated with the
strategic future and has recently will be announced in due time”, Ib ane emissions are attributable and select other markets. Au- technology allows herd
developed an ambitious strategic Jensen concludes. to the agricultural sector (e.g. thorities are currently reviewing managers to adjust the
plan, outlining the roadmap for ™ Trademark of Perstorp Hold- rice and cattle). Providing a tool an application for registration in work#ow on their opera-
expanding its business long-term, ing AB Circle 30 on enquiry card to reduce emissions from over Japan. Circle 31 on enquiry card tion and more e$ectively utilize their best employees.”
New SENSEHUB Dairy Youngstock makes it easier for dairy pro-
Mars unveils multi-million dollar sustainable dairy plan ducers to detect and locate calves and heifers that need attention. The new monitoring technology has facilitated better calf health
Proprietary, science-based algorithms constantly monitor animal be- management at Diamond H Dairy of Chowchilla, California.
Mars has announced the launch of an am- tainable Dairy Development Program – an “With the SENSEHUB system, instead of looking at 800 calves, we
bitious sustainable dairy plan that will be unprecedented initiative that will dedicate a haviors through the special SENSEHUB monitoring ear tag. The tech- can focus on the 30, 40 or 50 that are on the list every day,” says Tra-
backed by a $47m investment over three group of farms to Mars’ dairy supply. To de- nology identi!es animals that exhibit behaviors that fall outside their
years – a signi"cant "nancial backing that is liver more sustainable dairy, the program will individual norms, indicating they may need attention. The SENSEHUB vis Hooker at Diamond H Dairy. “Having this technology allows us to
part of the multinational’s broader climate serve as a platform where new practices and monitoring ear tag incorporates a blinking LED light so workers can more closely manage every little piece of each calf’s life.”
cash commitment, totaling $1 billion over innovative technologies can be re"ned and quickly and easily locate those animals and apply appropriate inter- SENSEHUB Dairy Youngstock is compatible with management sys-
the same period. scaled-up in a focused and accelerated en- tems involving nipple-fed calves housed in individual hutches from
vironment, with an ultimate goal of broader ventions. SENSEHUB Dairy Youngstock is easy to implement with
The company’s new climate-"rst approach adoption across the entire co-op. support from the Merck Animal Health team. birth to weaning, and post-weaning calves housed in group pens
to dairy sourcing, dubbed Moo’ving Dairy from three to 12 months of age. Monitoring tags are attached as part
Forward, will work to reduce the carbon foot- “Doing our part to keep our planet healthy “This technology has the potential to revolutionize the way we of neonatal calf processing and begin generating actionable data
print of dairy in line with its 2030 ambition to is an absolute non-negotiable for us at Mars,” raise calves and heifers,” said Brandt Kreuscher, dairy business de- within 27 hours.
slash emissions by 50%*. said Amanda Davies, chief R&D, procurement velopment manager, North America, Merck Animal Health. “For the
and sustainability o$cer, Mars Snacking. “But
The move signals another mile-marker our vision for more sustainable dairy will !rst time, dairy producers can harness objective data to !nd calves Dairy producers should consult with their veterinarians for guid-
in the CPG giant’s recently published open- only become a reality with the support and that may need extra care and then provide early intervention to keep ance on disease diagnosis and protocols for intervention. For more
source roadmap to “net zero”. Mars will work As part of the Moo’ving Dairy Forward actions of farmers and our suppliers. Which them on a path toward becoming healthy and productive cows.” information about SENSEHUB Dairy Youngstock, visit SENSEHUB-
with a cohort of industry leaders to imple- Sustainable Dairy Plan, a new industry- is why, as part of our Moo’ving Dairy Forward Dairy.com.
ment a host of meaningful on-farm interven- leading collaboration with dairy cooperative Sustainable Dairy Plan, we’re putting millions Research shows that calves diagnosed with bovine respiratory dis- SENSEHUB Dairy Youngstock is part of the SENSEHUB family of
tions focused on critical areas such as enteric FrieslandCampina, one of the world’s largest of dollars directly back into the pockets of ease (BRD) are more than twice as likely to die or be removed from brands from Merck Animal Health, providing advanced monitoring
methane reduction, e$cient manure man- dairy producers, is set to result in the estab- farmers through our contracts to help them the herd before their !rst calving. Furthermore, heifers experiencing
agement and sustainable feed production. lishment of the Mars-FrieslandCampina Sus- make climate smart changes to the way they calfhood BRD have lower average daily gain and produce less milk technology to put dairy and beef producers in control of every as-
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