Page 9 - Vol.37-No.3 issue

HORTICULTURE

DANZIGER IS PROUD TO ANNOUNCE THE

LAUNCH OF ITS NEW SENTI™ ROSES ASSORTMENT

As leaders in the international
horticultural breeding sector, with
over 1000 customers in more than 60
countries, we constantly seek to offer
growers more and better solutions for
their needs, by expanding Danziger’s
offering and entering new segments. In
order to realize our goal of truly being a
one stop shop, we constantly offer new,
creative, and attractive assortments
that customers love and growers
trust. The addition of cut roses to our
portfolio is a strategic step forward for
Danziger. It is an integral part of our
vision, our promise to growers and
our commitment to genetic innovation
resulting in new assortments.
SENTI™, from the Latin to feel developed into exceptional breeder with prior rose cultivation knowledge
and experience, is the name we dedicated to constant innovation in various geographic regions, to assist
sentimentally chose for our new rose’s and provision of the finest value us in providing the expertise and fine
brand. We believe it is truly fitting, to growers and customers. From a service that growers have come to
reflecting the very essence of roses small greenhouse in Germany, Klaus’ expect from Danziger.
and their special role in our lives – company moved to larger facilities
expressing sentiments of love, passion, and continued to grow and blossom. Excellence
romance, empathy, excitement, and Klaus is renowned for breeding unique, This excellent foundation of rose
sometimes sadness and longing. world-class rose varieties with test varieties will be backed by local
trials and sales in main locations such Danziger teams around the world, as
Experience as Colombia, Ecuador, Kenya, and well as by the company’s advanced
“With a well-established reputation Ethiopia. “Purchasing rose genetics breeding and propagation facilities,
in the fields of fillers, in recent years from Klaus enables us to benefit from and our second to none, trailblazing
we have turned our attention to focals, the valuable advantages of proven R&D department. Our horticultural
and roses were the natural continuation. genetic load, extensive familiarity excellence is consolidated and
We are excited to enter the beautiful with market needs, as well as reliable complemented by our in-depth
and challenging world of roses. This is plant material” says Gaby Danziger. familiarity with the needs of growers
another opportunity for us to harness The acquisition of Klaus’ very large around the globe, especially in our
our experience and resources in and broad germplasm was another primary rose markets of Colombia,
genetics, production and service – to stage of evolution of our independent Ecuador, Kenya, Ethiopia, where local
drive success throughout the entire breeding activities over the past years, Danziger teams provide our customers
supply chain.” Says Gaby Danziger, as we accumulated rich knowledge in with the full benefits of their expertise
Danziger CEO. the cultivation, breeding, propagation, and knowledge.
Danziger is especially renowned and growth of roses. Our commitment to constant
for its extensive assortment of advancement is not limited to
leading Gypsophila varieties, such as breeding; we focus special attention on
XLENCE™ and MILLION STARS™, and innovation in marketing and customer
since cut roses are a complementary service. With this launch, we are also
product to Gypsophila, we believe introducing new and unique models
that offering our growers a broader offering a range of purchase options
assortment is a significant benefit. tailored to fit today’s grower needs.
Expertise Circle 8 on enquiry card
We at Danziger brought our expertise ADVER TISE IN
ADVERTISE IN
and experience to bear in finding,
THE ARAB WORLD
selecting, and purchasing the finest THE ARAB WORLD
rose genetics, from Gefa Rosen in
AGRIBUSINESS
Hamburg, Germany. This over 60 By leveraging the fruits of many years AGRIBUSINESS
years old company, owned by Klaus of careful and skillful breeding, we MAGAZINE AND
MAGAZINE AND
Geereking has a substantial experience have established a fast track to market
PROMOTE YOUR
with growing and breeding of roses. for promising commercial varieties, as PROMOTE YOUR
Like Danziger, Klaus founded as a well as future innovative varieties in the
PRODUCTS
family company in 1961, that grew and main rose segments. To support this PRODUCTS
effort, we have recruited professionals
Vol. 37 No. 3 7