Page 17 - Vol.37-No.1 issue

AGRICULTURE MACHINERY

NEW HOLLAND AGRICULTURE WINS 2020 GOOD

DESIGNAWARD FOR THE BIGBALER 1290 HIGH DENSITY

New Holland has been honored with Carlo Lambro, New Holland Brand
the prestigious Good Design® Award President, commented: “We are honored
in the Industrial Category for its BigBal- to receive this prestigious award, which
er 1290 High Density from the Chicago recognizes New Holland’s ability to put
Athenaeum: Museum of Architecture and innovation at the service of its custom-
Design and The European Centre for Ar- ers, always pushing the boundaries of
chitecture Art Design and Urban Studies. productivity and efficiency. The BigBaler
The Good Design® international jury 1290 High Density is a winning example
panel of design professionals, leading of how the collaboration between the environment and forage by eliminating
industry specialists, design journalists, CNH Industrial Design Team and our twine offcuts. By introducing a loop-style
and critics awarded the BigBaler 1290 Product Engineering Teams enable New second knot, during an average 10,000-
High Density, which takes a new direc- Holland to keep raising the bar on per- bale season, this system eliminates over
tion, using effectively advanced design formance to the advantages of our cus- six kilometers or 46 kg of twine offcuts.
techniques to enhance the efficiency tomers. I would like to thank the design The range also introduces the unique
of the ‘engineered’ components. This teams who developed this exceptional SmartShift™ gearbox, winner of an Ag-
range, designed for delivering all-out product and our manufacturing team ritechnica Silver Innovation Medal, that
efficiency and productivity, has already at our Center for Harvesting Excel- delivers a soft start-up resulting in great-
received recognition from the industry, lence in Zedelgem.” er comfort for the operator and overload
having been awarded both an Agritech- David Wilkie, CNH Industrial Design protection for the tractor’s driveline.
nica Silver Innovation Medal and a Ma- Director, added: “The design vision for
chine of the Year 2020 award. the BigBaler 1290 High Density stems Operator comfort is further enhanced
The BigBaler 1290 High Density was from nature, inspired by the flowing lines with a new intuitive user interface using
one of the product designs selected by of crops as they sway in the fields. It in- the large IntelliView™ IV touchscreen
display. A range of automated fea-
the jury from a record number of sub- corporates the natural flow vision de- tures, such as IntelliCruise™ technol-
missions from the world’s leading man- noted by its sinuous, sleek lines that ogy, which automatically adjusts tractor
ufacturers and industrial and graphic encapsulate the functionality of the ma- speed in relation to crop throughput,
design firms from over 48 countries. The chine and enhance the efficiency of the further enhance productivity.
award recognizes the most innovative machine’s components.”
and cutting-edge industrial, product, The New Holland BigBaler 1290 High All the advanced features of the BigBal-
and graphic designs produced around Density is designed for delivering all- er 1290 High Density result in outstand-
the world, and the selection is based out efficiency and productivity. It pro- ing in-field efficiency, with fewer bales
on the criteria of quality design of the duces bales of up to 22% higher density per field and more tons transported in
highest form, function, and aesthetics than conventional large square balers, each trailer load. In short higher produc-
a standard beyond ordinary consumer significantly increasing transport and tivity saves time and transport costs.
products and graphics. As a winner of bale handling efficiency. The BigBaler 1290 High Density is built
the award, the BigBaler 1290 High Den- The unique patented Loop Master™ at the New Holland Center of Harvesting
sity will feature in the Good Design Year- knotting technology ensures best-in- Excellence in Zedelgem, Belgium, and
book for 2020-2021. class solid tying and protects both the is the culmination of more than 30 years
and over 30,000 large square bales pro-
duced to date.
Circle 19 on enquiry card

ADVERTISERS’
INDEX

Arab World Agribusiness ...........3

Aviagen ..........................................
...................Inside Cover (English)

Saudi Agriculture 2021 .................
.....................Inside Cover (Arabic)

Priya Chemicals ...........................2

Vol. 37 No. 1 15